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2000s Class Notes Featured Class Notes

Charlotte Tsou (IMC02)

After almost 17 years of service at HSBC Globally, rotated through the country, regional, and global leadership roles in marketing strategy, business development and most recently heading up global marketing analytics and customer channels analytics functions. Charlotte Tsou is joining the Prudential Financial CMO office as Head of Marketing Analytics and Insights. She will be leading the enterprise marketing analytics agenda, along with customer research and insights groups. Charlotte is keen to drive the customer obsession movement powered by advanced analytics and data-driven insights.

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Petco CMO Tariq Hassan (IMC94) joins Medill Board of Advisers

Tariq Hassan chief marketing officer at Petco, has joined the Board of Advisers for Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications.

As CMO, Hassan leads Petco’s enterprise marketing strategy, dedicated to providing customers with a seamless omnichannel pet care experience. With more than 20 years working in global marketing strategy, communications, innovation as well as insights, Hassan leads the development and sustainment of long-lasting relationships between pet parents and the rearchitected Petco brand – which was instrumental in the company’s successful IPO in January 2021.

As a passionate advocate for diversity and inclusion, and firm believer in the power of the arts, Hassan sits on the board of directors for Education for Employment, a non-governmental organization dedicated to empowering marginalized youth across the Middle East and North Africa through vocational training and job placement; as well as on the board of Noor, a woman-founded and -led community theater organization. Additionally, Hassan worked with the Obama administration on efforts to counter-message young Americans at risk of religious extremism and systemic discrimination.

“I’m thrilled to have Tariq join our Board of Advisers,” said Medill Dean Charles Whitaker. “Aside from his vast knowledge of brand strategy and communications, Tariq also brings to the Board a passion for diversity and inclusion initiatives that I know will benefit the work that Medill is doing in this area.”

“As an alum, it’s an honor to join Medill’s Board of Advisers, and give back to the organization that provided me with the marketing communications skills and values I leverage to this day,” said Hassan. “As marketplace expectations and society at large continue to evolve, it’s never been more important to work with industry leaders like Medill’s talented Board of Advisers to help the next generation of journalists and marketing communications professionals succeed in a purposeful and equitable manner.”

Hassan holds an honors bachelor’s degree in international political science and philosophy from the University of Western Ontario and a master’s degree in integrated marketing communications from Medill.

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Home Medill News

Investigative journalist Katie Engelhart honored with Medill’s John Bartlow Martin Award

Katie Engelhart is the recipient of Medill’s 2021 John Bartlow Martin Award for Public Interest Magazine Journalism. She was honored for “What Happened in Room 10?” an investigation into the Life Care Center of Kirkland, Washington, which was host to the first COVID-19 hot spot in the United States. Her story was published in August 2020 by The California Sunday Magazine.

“In this remarkable work of investigative reporting and storytelling, Katie Engelhart has created the definitive narrative account of the first COVID-19 hot spot in the United States,” says Douglas McGray editor-in-chief of Pop-Up Magazine Productions, which publishes The California Sunday Magazine. “Her work reconstructs the confusion, chaos and fear of the very first days of the pandemic and exposes both how ill-prepared we were and how we take care of our elderly.”

To conduct her research, Engelhart had to collect intimate and detailed information from dozens of sources across the country, filing Freedom of Information requests and seeking out photos, videos and even architectural plans of the Life Care Center because she wasn’t able to enter the facility during lockdown.

“I had to find visual cues where I could,” said Engelhart. “Whether that was at the beginning getting a floorplan of the nursing home and trying to map out who was where and where different nurses were working to getting people to send me pictures and little videos of loved ones. What was chaotic was that I started working on this when we were still in the really early days of the pandemic. So especially at the beginning in May, people weren’t available to talk.”

In addition to the hurdles presented by the pandemic itself, Engelhart faced further challenges because many of the Life Care Center residents had some form of cognitive impairment. She interviewed some of those residents, but needed to supplement the those conversations with lengthy interviews with caregivers. Further complicating the investigation was the fact that Life Care was being sued, meaning very few staff were comfortable giving interviews.

“It’s an incredible honor to win this award,” Engelhart said. “Long before I fell in love with the art of writing, I believed in journalism as a form of public service. So to have a piece recognized specifically for its service to the public is enormously meaningful. I spoke with dozens of people who lived in the Life Care Center of Kirkland, Washington, whose loved ones lived there, who worked there, who are connected with the nursing home somehow, and they placed an enormous amount of trust in me to tell their story so I hope that this award reaches them, too, and they can feel like they helped to contribute. I hope this is a piece that will help to explain an important part of what this pandemic has been for the country.”

Patti Wolter, the contest chair and Medill’s Helen Gurley Brown Magazine Professor, was truly impressed by the caliber of the submissions for this year’s awards given the added obstacles journalists faced due to the pandemic.

“Engelhart’s piece was chosen because this story masterfully integrates narration and exposition to create a fast-paced and riveting read. It not only illuminates the early days of the pandemic but also expertly educates us on an entire history and understanding of nursing homes, profits and regulations in this country,” said Wolter. “The circumstances of COVID-19 and this facility in particular are devastating, but Engelhart’s storytelling is compassionate, thorough and visual. It brings a level of humanity to our understanding of COVID and will serve as a revealing record for decades to come.”

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2010s Class Notes

Olga Gonzalez Latapi (BSJ16)

I am very proud that I now work for two nonprofits: Amaryllis Recordings, a label celebrating experimental musicians and poets. This amazing label also released my first poetry album. I am their Communications Specialist.

The other nonprofit is The Nasiona, a literary magazine focused on expressing the creative power of otherized communities and minorities. I am their Translator, Transcriber and Head of the Writing Prompts Tournament.

I am also now a published poet and essayist and have won literary awards and been shortlisted for chapbook and manuscript competitions.

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2010s Class Notes Featured Class Notes

Ben Millstein (IMC12)

In March 2021 Ben Millstein was promoted to Senior Communications and Marketing Manager at Local Projects, the exhibit design studio behind the 9/11 Memorial Museum, Planet Word, and Greenwood Rising, a forthcoming museum about the 1921 Tulsa Race Massacre and the resilient community that survived it. He also recently launched Prolognyc.com, a program dedicated to helping people become the better creative collaborators by measuring and growing their creative strengths.

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2010s Class Notes Featured Class Notes

Christiana Stewart (IMC15)

It’s been just over 5 years since Christiana graduated from Medill and she continues to lean into her consumer centric focus that she took away from the program. Now starting at Nike as the North America Email Director, she still appreciates all she learned from the IMC program as it plays into her work everyday!

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1990s Class Notes

Britta Waller Melton (BSJ91)

Britta Waller Melton  presented the content marketing keynote address at the 2021 ASJA Writers Conference, held virtually in April. The talk, entitled “No-Stress Success: Browse, Read and Binge in 2021 to Fuel Your Creativity,” focused on how to cultivate an ‎omnivorous media diet and how to use that to generate ideas and grow your freelance business. Melton is a group creative director at Pace (paceco.com), which is based in Greensboro, NC.

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2020s Class Notes Featured Class Notes

Colin Boyle (BSJ20, MSJ20)

Colin Boyle was selected as a finalist for two Peter Lisagor Awards. The nominations are for Best Photography (all media) and Best Deadline Reporting (online) for his visual reporting during summer 2020 for Block Club Chicago. The winners are announced on May 14, 2021.

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1990s Class Notes Featured Class Notes

Susan Howe (BSJ91)

In April, Susan Howe was named to the PR Week “Hall of Femme,” along with 27 other women leaders in the public relations industry. The award recognizes female leaders who demonstrate commitment to mentorship and the advancement of women in the field. Howe is currently Chief Growth Officer at Weber Shandwick, a leading global communications agency. She serves as Chair of Northwestern’s Council of 100, a group dedicated to supporting Northwestern women in their careers.

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Books

Seven Springs: A Memoir

By Ellen Blum Barish (MSJ94)

One afternoon in the spring of 1972, a Mack truck sped through a residential intersection of Philadelphia and collided with a station wagon carrying a young girl and her friend on a ride home from school. The accident shattered the girl’s realities and a blanket of silence fell over them until they reconnected at their 20th high school reunion. That conversation set Ellen Blum Barish on a 20-year journey, reflected in seven springs, that reunited her to her past, her self, and what she now understands as faith.