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1970s Featured Legacies Home Legacies

Roderick S.A. Oram (MSJ75)

As published in the New Zealand Herald:

Longtime financial and climate journalist Rod Oram was much loved and respected in the local business and media community.

Oram, who was a journalist for more than 40 years, died on Tuesday afternoon, after having a heart attack while cycling last weekend.

He was the inaugural editor of the Business Herald when it was launched as a distinct unit in 1997.

Born in the United Kingdom, Oram spent 20 years as an international financial journalist in Europe and North America, and travelled extensively in those continents and in Asia.

From 1975 to 1979, he held various journalist positions in Canada and from 1979, until joining the New Zealand Herald, he held a variety of posts at the Financial Times in London and New York City.

Fran O’Sullivan, NZME’s senior business correspondent and a longtime colleague and friend of Oram, recalled his passion for his work.

“I first met Rod Oram when I travelled to London on a Foreign and Commonwealth Office scholarship in the early 1990s. I was then editor of National Business Review – he was city editor at the Financial Times,” she recalled.

“His bubbling enthusiasm was contagious – right from the start. I like to think I also excited him with the derring-do that was possible in New Zealand business journalism at that time; particularly on the investigative front.

“We next met when Ivan Fallon was headhunting business journalists to join Wilson and Horton (predecessor of NZME) to launch the Business Herald. Rod set out to create the Business Herald as – what he used to call – a ‘beacon of hope’ for top-notch journalism in New Zealand.

“I will never forget his opening gambit – ‘well hello” – down the phone, as he navigated the frustrations of leading a team within a general newspaper environment as opposed to a dedicated financial newspaper.

“He ultimately left the Herald and became a brand in his own right – specialising in particular in the climate sphere.

“But he never lost that contagious enthusiasm – whether it was talking about his plan to reach 100 (sadly not to be); his great bike adventures across central Asia, travelling to the COP meetings under his own steam or talking about the family he cherished. Agree with him or not, he is a great loss to civil discourse in this country. He will be missed.”

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1960s Featured Legacies Home Legacies

B.F. Helman (BSJ69)

BF (Bernard Frederick) Helman died peacefully Friday, Mar. 29, in suburban St. Louis, after a long illness. He was 76.

Actor, poet, writer, film expert and enthusiastic observer of politics, BF was truly a Renaissance man, with sharp wit and endless curiosity.

He was born in Granite City, IL, where his parents owned and operated a popular women’s clothing store, Helman’s.

He graduated from the Medill School of Journalism at Northwestern University with a concentration in advertising followed by an advanced degree in Communications at University of Illinois Urbana-Champaign.

BF held several positions in Chicago but his passion was the theater. He had numerous stage roles, and extensive on camera and voice over work, locally and nationally. He appeared in commercials and high profile corporate projects. A long time specialty was dramatic and comedic roles in syndicated radio dramas and programs.

BF’s passion project above all others was the Defiant Theatre Company in Chicago, where he acted and supported the group in countless other ways.

After more than 40 years, BF grew tired of the cruel Chicago winters and endless urban chaos. He relocated to St. Louis where he spent his last 10 years. He acted in Community Theater and actively participated in ROMEO groups, “really old guys eating out.”

His extended family in St. Louis, including his closest friend the late Barry Freedman, made sure BF was on the guest list for holidays and important occasions.

His friend group, locally and around the country, supported him during his illness: Johnny Heller, Don Rubin, Barbara Weiner, Allen Levin, Marshall Dyer, Barry Murov, Hedy Ehrlich, Ava Ehrlich and a close group of cousins.

He is preceded in death by his parents, Morris and Reeva Helman. He is survived by his brother Howard Helman (Phyllis), of Redondo Beach, CA, numerous cousins and theater friends all over the country.

https://www.dignitymemorial.com/obituaries/st-louis-mo/bf-helman-11748492

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1940s Featured Legacies Home Legacies

Marjorie L. Greenberger (BSJ45)

Marjorie Livingston Greenberger, 100, passed away peacefully in her home in Corvallis, Oregon on March 13th. She is survived by her beloved children and grandchildren: Ellen Parker, Joseph Greenberger, Michael Greenberger, and Ann Greenberger; she was the grandmother of Andrew Parker and Lily Parker; great-grandmother of Hollis June Parker. Marjorie is predeceased by her husband Dr. Maurice Greenberger of Canton, Ohio; her brother Clifford Livingston of Merrill, Wisconsin; and her sister Helene (Livingston) Byrns of Madison, Wisconsin.

Marjorie grew up in Merrill, Wisconsin. She attended Northwestern University Medill School of Journalism, worked as a reporter, then taught English at Merrill High School. Marjorie married Dr. Maurice Greenberger and moved to Canton, Ohio where they raised their four children. She earned a Master’s degree in English from the University of Akron and taught for many years in their English Department.

Throughout her life, Marjorie’s siblings and their families gathered for summers on Merrill’s Lake Pesobic. Marjorie returned to the home that was always close to her heart and lived in Merrill for another 15 years before moving to Oregon to be near her children and grandchildren.

Marjorie was a gardener, avid reader, chocolate lover, and supported local libraries. She will always be remembered for her intelligence, gentle nature, and love for her family.

Condolences may be sent in care of: Fisher Funeral Home, 306 SW Washington Street, Albany, Oregon 97321.

The family suggests memorial donations to T.B. Scott Free Library or Merrill Historical Society.

https://www.fisherfuneralhome.com/obituaries/Marjorie-Livingston-Greenberger?obId=31109375

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Home Medill News

Medill Launches Continued Learning with April Course in New York City

Medill is moving into new continued learning programs open to all the school’s alumni.

Designed as advanced professional development, Medill’s continued learning program will help those looking to gain new, relevant, and applicable industry insights and knowledge, refresh their skillset, and connect with other professionals. The courses will be taught by Medill faculty.

“We’ve heard the desires of our alumni to continue to learn from Medill well beyond their graduation,” said Medill Dean Charles Whitaker. “We are excited to launch our program with the goal of engaging our alums around the world.”

The courses will be held throughout the year in different cities, beginning with a course called “The Art and Science of Customer Experience Design” in New York City’s famed Meatpacking District on Saturday, March 23.

After a morning session on the making and marketing of the Meatpacking District and building customer personas from marketplace data, participants will take to the cobblestone streets of the neighborhood to observe how brands are engaging their customers with experiences that go beyond their core product offering and to hear from brand executives about how customer experiences impact business outcomes.

From Chelsea Market to Samsung’s NYC flagship store to Google and more, participants will learn how to become experience architects and leave with strategic frameworks, concepts, applied skills, and industry connections immediately applicable to their professional work. The outcome of the class will be a Medill Executive Education Continued Learning Certificate.

“The Meatpacking District offers a wealth of hands-on learning opportunities to explore how brands make meaningful connections with their customers,” said Danielle Robinson Bell, Medill assistant professor, and academic director of IMC Professional and Continued Learning. “We are excited to welcome our alumni to experience these opportunities as well as reconnect with their classmates.”

Future continued learning courses are being developed.

About the Meatpacking District
The Meatpacking District is a neighborhood like no other: a fusion of grit and glam, where old New York meets the frenetic pace of the 21st Century. It has a magnetic appeal. The Meatpacking District Management Association is a business improvement District (BID). It serves the businesses, residents, and visitors of the area with a common goal: to program, promote, and take care of the Meatpacking District. There is a broad community that makes the District distinct. The BID organizes community events and entertainment. It is the partner with the City to maintain and keep clean over 30,000 square feet of plazas and four Open Streets. The teams are on the ground seven days a week sweeping the sidewalks and engaging with visitors. The work, at its core, is to ensure that businesses succeed and the characters who work, live, and play here enjoy it and are happy to return.

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Home Medill Research

The future of news consumption can be glimpsed in the habits of younger news consumers today

Next Gen News Understanding the audiences of 2030

The news habits of young consumers differ from previous generations, and understanding these differences will be critical for news outlets to accommodate, according to research conducted by the Knight Lab Medill in partnership with FT Strategies and supported by the Google News Initiative.

Through multi-hour interviews with news consumers ages 18 to 25 from the United States, Nigeria and India, the research uncovered the evolving expectations and needs that news producers can address.

“Helping news organizations understand the needs of young news consumers today but also getting a glimpse of future habits is critical for all news organizations,” said Medill Dean Charles Whitaker. “We’re proud to play a role in this exploration of news habits, and are committed to supporting news organizations globally.”

“Using a human-centered design approach to understanding the needs and desires of young news consumers is the best way to anticipate changing demand for news from all users,” said Jeremy Gilbert, Medill Professor and Knight Chair in Digital Media Strategy.

The research is meant to help news organizations take action on identified emerging behaviors like how news consumers simul-tasking, fluidly transition between often unrelated tasks, and a focus on filtering their news through trusted individuals, like family, friends and work colleagues. The project also identified five modes of news consumption and an Ideal News Experience framework, identifying important factors to help news creators close the gap. And the project includes a toolkit meant to help newsrooms understand and ideate news products and strategies using the research.

“More deeply understanding how the next generation is consuming news gives crucial insights into how we might address news consumers’ needs in the future. Embracing change, working together and meeting the moment we’re in will be absolutely crucial to our shared work of helping to build more informed communities everywhere,” said Kristina Anderson, Managing Director of Global News Programs at Google.

“Young people have a complex and evolving relationship with the news. They understand the value that news can play in their lives, but are often disinterested or frustrated with how it’s being delivered to them,” said Joanna Levesque, Managing Director of FT Strategies. “We hope that news producers can use the findings from our research to start building closer relationships with the next generation of news consumers today.”

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1950s Featured Legacies Featured Legacies Home Home Legacies Uncategorized

Al Borcover (MSJ57)

Republished from the Chicago Tribune 

Alfred Borcover was the Tribune’s travel editor in the 1980s and ’90s, a time when travel sections were a robust element of Sunday newspapers and writers covered the globe in search of interesting stories.

“Back in the day, Al took readers to places near and far with an easygoing style that made them feel that they were his traveling companions,” said Carolyn McGuire, a retired Tribune associate Travel editor. “Between assignments he was always available to give advice to anyone who asked how to beat jet lag or the best hotel to stay in — you name it.”

Borcover, 92, died of natural causes on Jan. 24 at the Warren Barr Lieberman long-term care facility in Skokie, said his wife of 34 years, Linda. A longtime Evanston resident, Borcover had been battling a range of health issues and had been in hospice care.

Born Alfred Seymour Borcover in Bellaire, Ohio, Borcover was the son of a Russian-born father and a mother who had immigrated to the U.S. from Austria. He received a bachelor’s degree from Ohio State University in 1953 and then served for two years in the U.S. Air Force, where he was a first lieutenant and served in Morocco and at a radar station in Maine, his family said.

In 1957, he received a master’s degree in journalism from Northwestern University’s Medill School of Journalism. Two years later he joined the Tribune, briefly as a reporter before becoming a copy editor.

Borcover joined the Tribune’s Travel section in 1963 and for the next 10 years was an assistant travel editor, while also writing long articles about various destinations. His first Travel section article, published July 1963, took readers to Vilas County, in north-central Wisconsin, which he described as a “scenic wonderland of 1,300 lakes and thousands of acres of towering forests.”

Borcover’s stories included a focus on affordable rail travel while he also visited far-flung locales such as Tunisia and Israel. During this time he provided the content for “Arthur Frommer’s Dollar-Wise Guide to Chicago,” which was published in 1967. Tribune book critic Clarence Petersen called it “authoritative, well-written, fascinating and up-to-date,” and a book “to remind us natives of some of the attractions of home.”

A series he developed in 1976 on Bicentennial travel destinations, including Yellowstone National Park, the Arizona desert, Glacier Bay in Alaska and the Grand Canyon, was awarded a Certificate of Appreciation from the American Revolution Bicentennial Administration.

Borcover was named the Tribune’s Travel editor in 1979. In addition to leading the section and assigning stories to writers, he continued to file reports from around the world and also wrote a weekly column.

In 1986, he broke a story about scams that had been launched in Chicago by sham vacation brokers who took consumers’ fees but then denied them trips on the dates they desired. Ultimately the brokers were targeted by the Federal Trade Commission and sued by the state attorney general’s office before the state General Assembly passed legislation cracking down on such travel promoters.

Borcover continued focusing on travel scams, and his columns were distributed around the country through Tribune wire services.

“Though he was based here in Chicago, his syndicated stories and columns traveled as widely as he did,” said Randy Curwen, who succeeded Borcover as the Tribune’s Travel editor. “As a travel writer, editor and columnist, Al certainly knew his way around the world. And everybody in the travel world knew Al.”

In addition to basic information on destinations such as maps and costs, Borcover offered personal observations in his stories.

“What struck me … was that I didn’t feel as if I were in South America,” Borcover wrote in March 1983 on a trip to Buenos Aires. “The city’s ambience and architecture — from the colorful Italian district of La Boca with its brightly painted homes to the grandiose scale of Avenida 9 de Julio — were definitely European. The undiluted ethnicity of the few gracious residents I had met, and others I overheard, left me with the quick impression that this melting-pot country had not melted as in the U.S. Language of origin had not been buried, but preserved.”

Retired Tribune foreign correspondent R.C. “Dick” Longworth recalled Borcover’s “always upbeat and good-natured” personality.

“Al was one of the nicest guys in the Tribune newsroom,” Longworth said. “He was also a real pro, a graceful writer and a fine editor whose own sense of fun and adventure infused the paper’s Travel section.”

After visiting 60 countries, Borcover stepped down as Travel editor in 1993 and retired from the Tribune in February 1994.

“People always ask: What’s your favorite place?” Borcover wrote in his farewell column. “I never have an adequate answer. There are just too many places in the world to love, and I’m not finished seeing all that I want to see. There’s no end in sight.”

Borcover continued to write about travel for another 17 years as a freelancer, including a biweekly column for the Travel section.

Shortly after his final byline in the Tribune in 2011, Borcover began volunteering at O’Hare International Airport with Travelers Aid, working at an information desk.

“He loved volunteering to work on the travel desk at O’Hare, and would go every week, for a time, to sit at that desk in one of the terminals and offer advice and help to travelers,” said former Tribune correspondent Storer “Bob” Rowley, a longtime friend.

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“LT. JOE” – Joe Patterson (MSJ72) Shares His Journey To Medill

Well, I never thought of the military as an option. But somehow, because I signed up for ROTC (Reserve Officers Training Corps) as a freshman at Wofford College in Spartanburg, South Carolina, I found myself in olive drab military gear and boots with a rife on Thursday afternoons… marching around the college’s football field. It doubled as where we learned how to march in formation, and to a cadence. None of us were particularly good at it. After all, we were liberal arts students studying to become businessmen (no girls at Wofford in the 1960s), lawyers, doctors, educators and even some clergy. Wofford had its roots in the Methodist church.

After four years of marching and receiving a monthly ROTC check of about $50, those of us in the class of 1969 were given an option of which part of the U. S. Army we wanted to join. We all would begin active duty after graduation as second lieutenants, better than being drafted as an enlisted man… or so we were told. All of us seemed destined for Vietnam – President Lyndon Johnson’s unpopular war in Southeast Asia.

I chose the transportation corps. Infantry was nowhere near my list. I think signal corps was my second choice. My brief encounter with infantry training at Fort Bragg, North Carolina, during the summer of my junior year left me underwhelmed. Actually, more than underwhelmed. Can’t find the word to describe my experience. Negative probably is best. One encounter that I will always remember is the 40-yard low crawl – an exercise that requires you to crawl on your belly without raising your butt. I “got” to do it three times in a row because I could not keep my butt down. On the third attempt, I was the only one crawling and exhausted. The rest of the camp – hundreds of ROTC types – watched. When I finally finished successfully, on the third try, the entire camp erupted into a resounding cheer and applause. I was dead tired, and a bit embarrassed. So much for the infantry.

Graduation from Wofford took place in May 1969. I received my degree – a Bachelor of Arts – in English. Had no idea what to do with it. I’d think about it while serving my required two years on active duty. At graduation, in addition to my diploma, I received my gold-color second lieutenant bars.

I did get assigned to the transportation corps and received my orders for Fort Eustis in Virginia. That is the headquarters for the transportation corps. There, in addition to rolling out of bed every morning at 6 o’clock, calisthenics in shorts and T-shirts were required rain or shine, hot or freezing cold. Then, after jumping jacks, pushups and a quarter mile run, you had to do several pullups before being admitted to the mess hall for breakfast. I think that was the coldest I have ever been.

While completing my transportation corps officers training, I got my orders to report to Fort Polk in Louisiana. Yes, some place warm. I was assigned to – of all things – an infantry battalion. Our mission was to train troops headed to Vietnam. Being an English major, our unit commander gave me the job of developing lesson plans for those giving combat instructions.

A desk job, which wasn’t bad until the unit commander – a major – told me, to go serve as an attorney to prosecute a soldier who had gone AWOL (absent without leave). I had no benefit of training to do this, but in the army if you are an officer – even a second lieutenant — you can serve as an attorney. I did some quick study, asked questions and took on the assignment. Everything went smoothly, until the military judge asked me for the day book. No one had said anything about having the day book with me. That is the book that logs soldiers out to go off post. When I tried to explain that I did not have it, the judge went ballistic. He told me that the case was being dismissed and that my unit commander should never ever appoint another officer to prosecute an AWOL case without providing him with the day book. He made an example out of me. I never served as a military attorney again, and was glad about that.

I eventually got my orders for Vietnam. I was somewhat relieved since Fort Polk was – and probably still is — the arm pit of army bases. It is stuck in the middle of nowhere Louisiana. However, on a couple of occasions I did venture down about 200 miles to New Orleans where I learned about crawfish – a Cajun delicacy. To this day, I will choose crawfish over shrimp.

Before being shipped overseas, I was given a few days leave at home in Laurens, South Carolina, where my parents and brothers lived. I was there for maybe a week before going to Charleston where my first flight was from the Charleston Air Force Base to Washington, D. C. Then it was Flying Tiger Airlines to Alaska to Japan and on to Vietnam. It was well over 20 hours flying time. On the final decent, I felt like we were dive-bombing into the ground – standard procedure to avoid enemy fire. We landed safely.

I reported in at Long Binh – the major command headquarters for the United States Army Vietnam. I am sure I spent the night in barracks there, but I am fuzzy on most details except for when I actually reported for duty. Still wearing my summer kakis and in one of the headquarters buildings, I waited for the officer who was going to give me my in-country assignment. To my surprise a female colonel entered the room. I stood at attention. Saluted.

She said I was being assigned to a truck company supporting an infantry battalion. Not having much military bearing, I – without hesitation – asked her what else she had. Looking surprised, she said she was not normally asked that question. However, since this was her last day in country and she was going back to the states the next day, she asked how much I knew about boats. Again, without hesitation, I told her I knew as much about boats as I knew about trucks.

In actuality, I did not know much about either. My preference, though, was to be with one of the army’s two boat battalions instead of in a jeep heading an infantry platoon into Cambodia.

She said, okay. I was told to report to the 159th Boat Battalion at Cat Lai, outside of Saigon. Cat Lai was an old French seaplane port on the Dong Nai River. The French fought the Vietnamese in the late 1940s and early 1950s before leaving.

The two-story stucco buildings in the Cat Lai compound were surrounded by a walled enclosure with guard stations spaced all the way around. I was told that from time to time there had been attacks by North Vietnamese. The major danger, though, was having one of the ships in the Cat Lai harbor blown up by enemy sappers. These ships, often on their last voyage, carried ammunition for our troops. Needless to say, if one of these was ever blown, it would have taken out Cat Lai and part of Saigon. That actually happened after I got back to the states in 1971.

I reported to the 5th Boat Company where I was issued army fatigues, a flak jacket, boots, weapons, a helmet and told that I would be the company’s supply officer. Again, something I knew noting about, but I was all for on-the-job training. It certainly beat riding shotgun in a jeep. The 5th Boat

Joe Patterson in uniform.

Company’s mission was to patrol rivers in heavily armed landing craft for combat and logistical purposes. My post was on shore, except for occasions when I was called upon to go on the river to a freighter to inspect its cargo.

My first several days at Cat Lai were spent in bed. I had come down with something that gave me a fever, dysentery and achiness. Since I rarely got sick, this was unusual. I was on my back on a cot in the open air of the building where I had been assigned officer quarters – a room with a door and window, not bad by Vietnam standards. We all shared a communal bath. There were probably two dozen of us on the second floor of the building – all lieutenants and captains.

I was able to start my supply officer duties. Fortunately for me, the supply sergeant – an army veteran — knew all about supply, and we got along terrifically. He liked my lack of military bearing. I just told him and others to call me Lt. Joe. They did when we were among ourselves. Also, it was nice to have at Cat Lai two other Wofford graduates from my class. Not expected since there were only 275 in our class. And here we were, three Wofford men together halfway around the world fighting a war.

The biggest challenge at this stage of the Vietnamese conflict was keeping troops busy. Everything within our control – rations, maintenance materials, clothing and daily supplies – were kept in CONEX containers. We had dozens of them. To keep the six men assigned to supply occupied, we were constantly organizing and reorganizing and reorganizing and reorganizing the containers. It was something constructive to do.

This, however, did not keep all troops content, especially those assigned to river duty. Drugs – the most destructive element of serving in Vietnam in 1970 and 1971 – had many enlisted men hooked. The primary reason was the drugs over there were dirt cheap… pennies compared to what they would cost in the states. We actually had enlisted men “reup” – volunteering for another tour in Vietnam – just so they could afford their drug habits.

In addition to being the supply officer, I was named the battalion’s drug officer and battalion historian. Being historian was interesting. I enjoyed it. Being drug officer was disturbing, especially when we took addicts to the Long Binh hospital strapped down in a jeep to keep them from hurting themselves or attacking me and two other soldiers. I did not enjoy this, but it had to be done. By now, I was a first lieutenant.

I did think about life after military service and thought advertising would be the path to take. A friend of mine at Wofford had entered Northwestern University’s Medill School of Journalism’s advertising program, and recommended it. It was considered by many to be the best. He edited the Wofford College yearbook before I did. I was editor in 1968. So, I mailed an application and introductory letter to Northwestern.

Some time went by, but I did – to my surprise — get an acceptance letter from the chairman of the Medill School of Journalism Graduate Admissions Committee, Dr. Albert Sutton. There was a stipulation, though. I would have to enter the Medill program in June or wait another full year to begin. I was not scheduled to get out of the army until August. However, I knew the 159th battalion or at least a major part of it was being deactivated in the fall. It appeared the war in Vietnam was beginning to wind down.

Thus, I began writing letters. A lot of letters. I had purchased a Smith Corona typewriter at the PX (post exchange) at Long Binh. I used the old hunt and peck method. Still do.

First, I explained the situation to the 159th command, a colonel and some majors. While empathetic, they said an early out in June rather than the fall was out of the question. It would have exceeded the military’s 90-day early out policy.

Not deterred, I moved my inquiry on up the chain of command… getting the same negative response. I then had the bright idea of contacting my U. S. Senators – Strom Thurmond and Ernest Hollings.

My inquiries required some prodding but eventually I got a positive reply from Senator Thurmond who understood that it made no sense for me to stay with a unit that was being deactivated at a time when I needed to be at Northwestern University in Evanston, Illinois. I informed the Medill School of Journalism that I would be enrolling in June, but instead of entering the advertising program I wanted to enter the journalism program. The chairman of graduate admissions said okay, and they looked forward to me being there on June 18. This was still months away from when I was to enroll.

Joe Patterson at desk in VietnamDuties as the 5th Transportation Company supply officer were pretty much routine, not a lot of excitement. It was not like we were in an active combat zone, even though agent orange was dropped outside our compound on a regular basis to kill the foliage. We did keep our guards up since we were vulnerable to attacks on the ammunition ships in our harbor.

One day, though, an enlisted man came running to me near the officers’ barracks. Almost out of breath, he told me I had to go the enlisted men’s barracks because one of the privates had taken a loaded weapon – against all rules – back to his bunk. He told everyone that he was going to shoot the company commander, a first lieutenant who was not well liked, especially by the enlisted men because he – the lieutenant – carried his rank on his sleeve. In other words, he thought he was better than others. The private with the loaded weapon told those concerned that he would only give the weapon to Lt. Joe. I really did not know him, but I had a positive rapport with most at Cat Lai. He said he would only give it to me and no one else. So, I went to the barracks. I was told the soldier had no prior behavior problems. The door was closed. I called out the soldier’s name, and he told me to come in. Of course, he could have shot me. He did not. He gave me the weapon, and I promptly walked it over to the company commander. Slamming it down on his desk, I told him this was a close call but that if he did not change his ways he could become a statistic. I left, and heard no more about the incident. The soldier that took the weapon was not charged with an offense. This was, after all, Vietnam.

Two other hair-raising experiences were later at Cat Lai and then at Vung Tau.

Vung Tau, first. This is a coastal town about 80 miles from Cat Lai. I agreed to accompany a delivery there since an officer was needed for the job. It was a beautiful day. In the states, it would have been a called a beach day, and Vung Tau is a beach. As we got closer to our destination, the driver and I noticed a large crowd gathering between us and the gates of our destination. They were holding signs and sticks. Guards at the gates where we were headed hurried us in. Unbeknownst to us, we had driven into an anti-government demonstration. We made our delivery, had a nice lunch of prawns (very large shrimp) and saw the beach where a freighter had been beached. Our trip back to Cat Lai was uneventful even though we were locked and loaded, just in case.

Speaking of being locked and loaded, the Cat Lai incident required this. One night, actually about 3 am, all of us were roused out of bed, told to put on our flak jackets, helmets, boots and get loaded weapons from the armory. That is where weapons were kept since Cat Lai was not an active combat area. I got my 45 and M-16 and headed, as directed, to the front gate of the Cat Lai compound. Flares were going off everywhere. The company commander about whom I spoke earlier ordered me to take three men and hold down the main entrance.  Sounded like a suicide mission to me, but orders were orders. The 5th Transportation Company supply sergeant was next to me, thankfully. He was a calming and reassuring influence. He had been in combat before. I had not. Hours went by. No attack, but the adrenaline was pumping. False alarm, and the only one I experienced while in Vietnam.

As my tour in Vietnam came to a close, a dinner was held at the officers’ mess hall. We had these occasionally. The battalion commander at the end of the meal got up and made a few announcements, some related to the downsizing of the battalion. He then turned the program over to the battalion’s executive officer who called me up front. I was baffled. He then proceeded to hand me two medicine balls, each measuring about a foot in diameter and weighing several pounds. He then began recanting how I had, against all odds, gotten the army to grant me an early out to go to graduate school. Because of my persistence and indefatigability, the battalion senior staff voted to give me its first – and, as far as I know, only –“you really got a set of balls” award. I was speechless but said something stupid like I had enjoyed being at Cat Lai.

When the day arrived on June 11 for me to head back to the states, I dressed in my summer kakis and was told not to wear my fatigues in the states. I packed some things in my duffle bag, grabbed my typewriter and camera and headed to Emma – the jeep that was assigned to me at Cat Lai. As the driver was beginning to leave the compound, a soldier began running – sprinting – after us yelling at the top of his voice. “Lt. Joe, stop. STOP! STOP!” We did. He, after catching his breath, told me the battalion commander had hoped to personally give me what he was handing me. What he was carrying had literally just come in. I opened the package. It was a bronze star for meritorious service. To this day, I am humbled.

I did make it back to the states. When asked if I wanted to serve in the U. S. Army Reserves, I declined thinking to myself “I have enjoyed as much as I can stand.”

Weighing 128 pounds, I had a week to get from my parent’s home in Laurens, South Carolina, to Northwestern University in Evanston, Illinois. I made it. Not long after arriving in Evanston, I was sitting on the steps of the Northwestern Student Center on Sheridan Road and a student anti-Vietnam war demonstration came marching by. I thought, I was just there.

I graduated from Medill in 1972. I was able to afford it thanks to the GI Bill and several of my economy measures such as living rent free in the basement of a mansion on Sheridan Ave. in exchange for shoveling snow and mowing grass. My mode of transportation was a Sears & Roebuck bicycle which I rode everywhere, even in snow, wind, rain and ice. The Medill librarian noticed that even on the coldest days I wore only a sweater and a jacket. She gave me a heavy coat that someone had left in the library, and I gladly accepted it. I hung on to that coat until a few years ago.

Lessons learned at Medill, especially from Professor Ben Baldwin, and at Cat Lai laid the groundwork for the successful career that I enjoyed in journalism, corporate communications and investor relations. I am happily retired now in Aiken, South Carolina, at age 77. I did recover from an Agent Orange linked heart attack in 2011.

ABOUT THE AUTHORJoe Patterson in polo shirt.
Joseph F. Patterson has created and managed proactive communications and investor relations programs for financial services companies (First Atlanta Corporation, Wachovia Corporation and Sterling Financial Corporation), utility services (Westinghouse Electric Corporation, PJM Interconnection and GridSouth), telecommunications providers (Powertel and D&E Communications) and real estate/resort developments (Sea Pines Company and Kiawah Island Company) as well as major nationally televised sporting events – the Heritage Golf Classic, the LPGA Championship, the World Invitational Tennis Classic and the Family Circle Tennis Cup. He began his career as a reporter for the Orlando Sentinel newspaper. Joe graduated from Northwestern University with a Master of Science degree in journalism and from Wofford College with a Bachelor of Arts degree in English. While serving as a lieutenant in Vietnam, he received a Bronze Star for meritorious service. He is an Eagle Scout.

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Sheila Lorelle Jack (MSJ85)

Sheila Lorelle Jack was born May 26, 1953 in Harrisburg, Pennsylvania as the youngest child to the late Robert D. Jack, Sr., and the late Alberta V. Jack Scott. She was a beautiful, intelligent social butterfly, sincerely loved by her family and many dear friends. Her innate desire for knowledge led her to pursue an impressive career that allowed her to work in a variety of sectors including government, academia, and nonprofit. Sheila’s achievements included being a college lecturer, seasoned communications director, and Emmy award-winning producer.

Sheila was educated in Harrisburg public schools and graduated with honors from John Harris Senior High School. She chose to attend Spelman College where she joined the lifelong sisterhood of Delta Sigma Theta, Inc. before graduating cum laude with a bachelor’s degree in English. Sheila continued her education at the University of Michigan, earning a master’s in urban planning with a concentration in housing and real estate.

Years later, she returned to her English educational roots and earned a master’s degree in journalism from the Medill School of Journalism, Northwestern University. She flourished in the communications field and worked at WUSA TV Channel 9, Washington, DC as a news Associate Producer and Public Affairs Producer; Reporter for WHMT Channel 17, Albany, NY; Press Secretary, New York City Human Resources Administration, New York, NY; National Director, Media and Press Relations for the March of Dimes Birth Defects Foundation, White Plains, NY; Deputy Director of Marketing and Communications, Mayor Bill Campbell’s administration, Atlanta, GA; Director of Communications and Special Assistant to the President, Clark Atlanta University, Atlanta, GA; Associate Director, Diversity Outreach, Alzheimer’s Association, Chicago, IL; Media Specialist, United States Census Bureau, Atlanta, GA; Communications Consultant, Cascade United Methodist Church, Atlanta, GA.

Sheila’s tenacity and hard work was recognized when she was awarded two Emmy Awards from the National Academy of Television Arts & Sciences – Washington, DC Chapter for Outstanding Program Achievement for, “Alzheimer’s: The Painful Enigma” and “Deaf Rights Now!” Additionally, she received nine Emmy nominations in that market between 1985 and 1989.

Sheila volunteered and participated in several organizations including The Junior League; Leadership New York (1992-1993); National Association of Black Journalists (NABJ); Atlanta Association of Black Journalists (AABJ); and East Point/College Park Alumnae Chapter of Delta Sigma Theta, Inc.

Sheila was a loyal, proud, and active member of Delta Sigma Theta Sorority, Inc. She valued the friendships of her Delta Sisters, attended national conventions, regional conferences, local chapter events, and get-togethers with her line sisters. Sheila touched the lives of many people with her innate ability to engage in interesting conversations which could range from discussing politics to reality TV. She also just loved having a good chat.

Sheila always expressed her love to her close-knit family and enjoyed family get-togethers. She is survived by her sisters, Barbara A. Freeland of Harrisburg, Pennsylvania and Gloria E. Jack of Fairburn, Georgia, as well as her brothers, Wayne S. Jack of Atlanta, Georgia and Michael S. Jack of College Park, Georgia. Also surviving are six nieces, three nephews, six great-nieces, four great-nephews, one great-great-nephew, and a host of cherished cousins. Sheila’s two oldest brothers, Robert D. Jack, Jr., and Lawrence E. Jack preceded her in transitioning into eternal life.

https://obits.pennlive.com/us/obituaries/pennlive/name/sheila-jack-obituary?id=53683980

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Medill welcomes new faculty for 2023-24 academic year

New faculty members include: 

untitled-design-12.pngRayvon Fouché will serve as a professor of journalism at Medill with a dual appointment at Northwestern’s School of Communications. Fouché joins Medill from Purdue University where he was the director of the American Studies program. He has authored or edited three books exploring the multiple intersections and relationships between cultural representation, racial identification, and technological design. Fouché has received numerous grants and awards, including those from the Illinois Informatics Institute, National Science Foundation and the Smithsonian Institution’s Lemelson Center for the Study of Invention and Innovation. Fouché received a BA in Humanities from the University of Illinois, a PhD from Cornell University in the interdisciplinary field of Science & Technology Studies, and completed a two-year post-doctoral fellowship in African and African-American Studies at Washington University.

Fouché’s role will be with a PhD program that is a partnership of Medill, the School of Communication and the Weinberg College of Arts and Sciences. The Rhetoric, Media, and Publics program represents an innovative interdisciplinary collaboration across Northwestern to train future generations of scholars and public intellectuals to address pressing societal issues at the intersections of communication, politics, ethics and journalistic discourse.

untitled-design-14.pngA Medill alumna, Carolyn Tang Kmet (MSJ96) will serve as an associate professor of integrated marketing communications at Medill. Tang Kmet joins Medill from the Quinlan School of Business at Loyola University Chicago, where she taught courses in both marketing and information systems. Her research interests include leveraging geospatial information platforms to connect local needs with local resources. Her efforts helped alleviate the personal protective equipment shortage for health care entities during the COVID-19 pandemic, and provided a prototype by which impoverished communities could independently maximize resources. Prior to this role, she was the CMO with All Inclusive Marketing, a full-service e-commerce agency that provides analytics, marketing and site optimization services for clients such as Southwest Vacations, Julep, and Fire Mountain Gems. Tang Kmet was also the director of affiliate marketing for Groupon, where she helped shape global affiliate marketing strategy. Tang Kmet holds an MBA from Loyola University Chicago, an MSJ from Medill, and a BA from University of California, Berkeley.

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Kathy LaTour will serve as a professor in integrated marketing communications. LaTour’s research takes a consumer psychological perspective toward how marketers should approach branding, experience design, communications and loyalty programs. She uses both experimental designs and in-depth interview techniques to better understand consumer behavior. Her major research focus has been on the complexity of human memory. LaTour has been involved with many industry-related projects including consulting with Procter & Gamble, Coca-Cola, Disney and the World Bank. 

untitled-design-17.pngJames Lee joins Medill as an associate professor of journalism with a dual appointment at Northwestern Libraries, serving as an associate university librarian for Academic Innovation. Prior to these roles, Lee was the associate vice provost for digital scholarship and associate dean of libraries at the University of Cincinnati. He also was the director of the Digital Scholarship Center and was associate professor of Digital Humanities. Lee’s research and teaching focus on the areas of digital humanities, machine learning and text mining techniques on historical archives, social network analysis, and data visualization. His research also investigates ways to visualize the results of machine learning algorithms in a human-interpretable way that enables non-technical audiences to glean useful information from the data.

untitled-design-13.pngRafael Matos will serve as lecturer in integrated marketing communications. His work explores the intersectionality of identities through the use of personal narrative. His research interests bring together corporate communications, cultural studies and technology. He earned his bachelor’s and master’s degrees from the University of Southern California, and a PhD in Communication Media and Instructional Technology from Indiana University of Pennsylvania. He is the research chair for the Minorities and Communication Division of the Association for Education in Journalism and Mass Communication (AEJMC), vice chair of research and scholarship for the Coalition on Men and Masculinities. He is a facilitator and keynote speaker with CAMPUSPEAK.

untitled-design-18.pngRyan Reis is a lecturer in integrated marketing communications. He has helped to build and reinvigorate some of the world’s most recognizable brands. As vice president of marketing at MillerCoors, he led turn-arounds on the company’s two largest brands, Miller Lite and Coors Light. He was previously vice president of field marketing, leading the extensive local marketing team that leverages sports and entertainment properties, media partnerships, and the brewery tour center. As a sales team leader, he won Supplier of the Year honors from Rite Aid. Prior to MillerCoors, Reis worked in brand management and insights for Unilever on some of their largest U.S. brands, such as Suave and Axe. He was a managing consultant for Zyman Group, led by the former CMO of Coca-Cola, for engagements on ConAgra and Nationwide. He began his career working for Nielsen as an onsite consultant at General Mills. 

untitled-design-16.pngJeffrey W. Treem will be a professor of Integrated Marketing Communications. His research examines ways that digital technologies alter the visibility of communication in organizational contexts. This scholarship addresses the increased digitalization and datafication of work and the ways these changes transform processes such as employee surveillance, knowledge sharing, and collaboration. His research appears in publications such as Journal of Communication, Communication Research, Human Communication Research, and the Journal of Computer-Mediated Communication. He holds a BS in Communication Studies from Northwestern, an MA in Strategic Public Relations from the University of Southern California, and a PhD in Media, Technology, and Society from Northwestern. 

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New Medill survey shows higher-than-expected news engagement among young people

An oft-cited factor in the continued struggles of traditional news outlets has been the sense that young people are disengaged from the news. But the News Socialization Study, a new survey commissioned by Medill reveals that teenagers may be keeping up with current events more than previously thought.

“The survey found more engagement with news among teens than we were expecting,” says Stephanie Edgerly, professor and Associate Dean for Research at Medill. Edgerly oversaw the survey, which was conducted by the National Opinion Research Center (NORC) at the University of Chicago. “We found that 29% of teens said they encounter news daily. That’s encouraging.”

Paula Poindexter, professor at the School of Journalism and Media at the University of Texas at Austin, shares Edgerly’s positive reading of the survey results, though she says she would like to see those numbers grow.

“The daily engagement numbers in the survey were higher than I would have expected,” says Poindexter, author of “Millennials, News and Social Media: Is News Engagement a Thing of the Past?” “That’s a good thing, but there’s certainly an opportunity for teens to become even more engaged.”

Older teens (16 to 17 years old) showed slightly higher engagement levels than younger teens (13 to 15 years old). This finding may seem logical given that the college application process and eligibility to vote may trigger increased interest in national events.

More surprising may be the relatively robust consumption of local and network TV news among teens. The survey found that 46% of teens saw local TV news daily or weekly, while 42% encountered national network TV news daily or weekly. The numbers were lower for cable, sports and entertainment news as well as for news-related satire/comedy shows.

“It’s important to keep in mind that when we refer to TV news, we aren’t necessarily referring to watching a big box in your living room,” Edgerly says. “Teens may also encounter TV news on their phones and laptops. But there seems to be an accessibility to TV news that appeals to them.”

Poindexter adds a note of caution: “Regarding the survey’s TV news numbers, what’s not clear is whether teens deliberately turned on TV news or they encountered it because their parents were watching it,” she says. “We should keep that in mind.”

The survey also shows the continued influence of social media on teen news consumption. Roughly a quarter of all surveyed teens said they engaged with news on YouTube (37%), TikTok (35%) or Instagram (33%) on a daily or weekly basis, though the sources of that news remain in question.

“We have a much clearer idea of the sources of news teens are seeing on local and national TV outlets,” Edgerly says. “We have a less clear idea of the sources behind what they see on YouTube and TikTok. Those are more of a black box at this point.”

No surprise, the survey shows that teen engagement with newspapers is low. Only 5% of teens said they encountered news through local or national newspapers on a daily basis. The numbers were somewhat higher for weekly news encounters in local newspapers (18%) and national newspapers (13%). Given that the survey does not specify “print” when referring to newspapers, these low numbers may reflect minimal newspaper engagement even when considering digital formats.

“I think this poses some very important questions for newspaper organizations,” Edgerly says. “What is their strategy for trying to engage this younger group? They should be thinking about that now. Waiting until teens are in their 20s or 30s will be too late.”

The survey also explores the inclusion of news in school curricula.

When asked what kind of classroom news-related activities they engaged in at least once in the past year, 75% of the surveyed teens said they discussed news stories in class, and 62% followed news as part of a class assignment. Another 59% said they discussed how to tell whether information can be trusted.

“These findings are really, really important, especially at this moment in time,” Poindexter says. “It’s encouraging that schools are still bringing news into the classroom and even assessing its quality.”

At the same time, only 44% of teens said they “created a news story about an issue or event as part of a class assignment,” and only 31% said they learned about the job of a reporter in class. So Edgerly detects a discrepancy between news discussion and hands-on activities in schools.

Although Edgerly says she is pleased with how the new survey provides a window into teen news engagement, she acknowledges the need for further research.

“This survey provides a snapshot of how U.S. teens are engaging with news, and we don’t often get data this level of detail from a large national sample of U.S. teens,” she says. “It’s great in helping clarify trends.

“But there is still more to understand, particularly in terms of what is happening online and in social media spaces. We have much more to learn about what it means to have YouTube or Instagram be a teen’s door into news. Those spaces invite many more questions than answers at this point.”

The survey was funded by a grant from the Robert R. McCormick Foundation as part of its support for Medill’s Local News Initiative and its Metro Media Lab project.

The National Opinion Research Center (NORC) at the University of Chicago surveyed 1,507 U.S. teens ages 13 to 17 from March 10 to April 26, 2023.

The survey used a mixture of probability and nonprobability sampling. Quotas used for the nonprobability sample: race/ethnicity, age, parent education, binary gender.

The survey was a mixture of phone and web survey methods.

Overall data is weighted to be representative in terms of age, gender, region, race/ethnicity, parent education, using TrueNorth Calibration methodology.

Survey margin of error was +/- 6.43%.

For this survey “news” was defined as stories about current events and public issues that come from media organizations. Examples include newspapers, television, podcasts, news programs and news websites. Sources may also include social media posts on platforms such as YouTube, Snapchat and Instagram.

For research graphs in this story, visit: https://localnewsinitiative.northwestern.edu/posts/2023/09/06/medill-teen-news-engagement-survey/index.html

Article image by Annie Spratt used under Unsplash license (Unsplash)