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Two Major Industry Players Join Medill’s New Subscriber Index

By Mark Jacob

Two major news industry organizations, McClatchy and Mather Economics, have signed on to the new Medill Subscriber Engagement Index, a tool designed to give local news outlets more actionable intelligence on their readers than ever before.

McClatchy, one of the nation’s largest local news chains, is providing data from its 30 local outlets, including such well-known outlets as the Miami Herald, Charlotte Observer, Kansas City Star and Sacramento Bee, according to Shannan Bowen, McClatchy’s Director of Product Engagement.

Mather Economics, which manages subscriber information for many of the world’s top news outlets, “is in the process of getting many of its 500-plus North American newspaper clients to participate in the index,” said Mather President Matt Lindsay.

The subscriber engagement index, developed by Northwestern University’s Medill Spiegel Research Center, will allow participants to better understand which aspects of their online content are boosting the acquisition and retention of subscribers and which are leading to dropped subscriptions. This is vital intelligence at a time when local outlets are shifting from reliance on advertising dollars to a greater emphasis on reader revenue.

The index, expected to be ready in early 2021, will allow newsrooms to measure their performance against other news outlets participating in the index, highlighting best practices. And it will offer a groundbreaking feature: a ‘What-If” tool that will use current data to forecast how specific strategic actions would affect a news organization’s financial bottom line.

“Our goal was to make the Medill Index a go-to place where local news organizations could measure and benchmark their performance in growing reader revenue,” said Tim Franklin, who is Senior Associate Dean and John M. Mutz Chair in Local News at Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications. “Our partnerships with Mather Economics and McClatchy will help make the Medill Index a unique, robust, indispensable tool for many local news outlets who will now have unparalleled insights into the behaviors of their paying readers. Eventually, we hope to have hundreds of local news organizations be part of the Index.

The index is part of Northwestern’s Medill Local News Initiative, a project headed by Franklin that promotes financial sustainability for local journalism in challenging times. Development of the index is being funded by a grant from the Google Innovation Challenge program.

Jonathan Copulsky, Spiegel’s Executive Director, said the research center was thrilled to partner with McClatchy and Mather.

“McClatchy is a leading publisher of local news in this country,” Copulsky said. “Mather is well regarded in the industry. They’ve got relationships with a number of publishers. They’ve got a commercial engine for data gathering and data ingestion, organization and reporting.”

Shannan Bowen, Director of Product Engagement at McClatchy.

McClatchy’s Bowen is especially upbeat about the ability to do benchmarking with other media companies and share best practices.

“We’re drawn to this tool because it’s going to help us learn from other news companies participating in the index,” Bowen said. “… And we’re also excited about trying a tool that anyone in our company can use, from journalists or marketing teams or product teams. All of our different groups are aligned with our mission to grow digital subscriptions and reduce churn.”

“Our editors [are] asking about when they might be able to get their hands on it,” she said. “They’re really excited. I’m excited about what I’ve seen about the user interface. It seems really easy to use.”

Mather’s Lindsay said his firm’s clients include Gannett and MediaNews Group, two of the nation’s largest local news publishers.  While talks with clients about data sharing are ongoing, Mather is bringing more than just data, Lindsay said. Mather also is offering analytical expertise that could make Medill’s What-If tool even more effective.

Matt Lindsay, President of Mather Economics.

“We provide a lot of predictive analytics and A-B testing of recommended tactics, so we can say here’s what we believe will happen if you market this type of subscription offer or you have this type of retention campaign,” Lindsay said. “And then we validate our forecasts with A-B testing. With Medill and its really smart people, we can form hypotheses about reader reactions to content and test those hypotheses with A-B testing. We can help our clients implement those tests and then observe the results. It would be great if we could facilitate sharing in terms of, ‘Here’s some great innovation that we’ve discovered in this part of the industry.’ And we could anonymize those test results and insights and share them with the rest of the industry.”

Copulsky said Spiegel is open to collaborating with other partners as well. His email address is jonathan.copulsky@northwestern.edu.

Article image: Data Mining Vectors by Vecteezy

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Washington Post reporter Fenit Nirappil (BSJ12) talks undergrad, branching out

The Medill graduate is now a D.C. city hall reporter for The Washington Post, where he has reported on Black Lives Matter protests and local politics.

By Alex Perry (BSJ24)

Washington Post city hall reporter Fenit Nirappil entered Northwestern with an affinity for writing and left with an interdisciplinary experience that set him up for success.

After graduating, Nirappil interned at the Associated Press’ San Francisco Bureau. After a short stint at The Oregonian, he returned to the Associated Press. He then completed the American University and The Washington Post’s master’s program, where he interned at the Post while getting his master’s in journalism and public affairs.

Now a D.C. city hall reporter for the Post, Nirappil has reported on Black Lives Matter protests and local politics.

While at Medill, Nirappil balanced law and journalism, competing on the mock trial team and writing for “The Protest,” an independent run student publication. During his senior year, he planned on taking the LSAT during Spring Quarter and found an internship for post-graduation.

“I was very deliberate in not doing The Daily while I was at Northwestern,” Nirappil said. “I’m a big believer that your extracurriculars should be outside of your main curriculum.”

Nirappil recalled enterprise reporting in the Ravenswood neighborhood of Chicago during his sophomore year and his ability to report on environments like lesbian bars and wild animal expositions through the projects offered. During his junior year, he participated in the South Africa Journalism Residency program and the Medill Innocence Project.

Medill Prof. Douglas Foster, a faculty advisor for the South Africa program, remembered Nirappil as a humble student who was always open to learning from his peers and the communities he reported on.

“There’s a kind of quality of soft-spoken earnestness,” Foster said. “From the beginning, he was serious about the limitations of journalism and the possibilities in journalism.”

Foster also recalled Nirappil’s tendency to support his classmates instead of competing with them. To Foster, Nirappil was a team builder. When a classmate scooped Nirappil, he would “learn something from it” and apply it to his next piece.

Former classmate Sarah Eberspacher (Medill ‘12) said Nirappil was authentically friendly and open to reaching out to classmates outside of Medill. Eberspacher has known Nirappil since they lived on the same floor of 1835 Hinman and remembers thinking of him as a sociable and confident person.

“I think he takes a lot of pleasure in surrounding himself with a variety of people and learning different perspectives,” Eberspacher said.

This article was originally published in the Daily Northwestern on Nov. 19.

Email: alexperry20@u.northwestern.edu
Twitter: @WhoIsAlexPerry

Graphic by Angeli Mittal

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1980s Legacies

Julie M. Layton (MSJ83)

Julie Marie Layton, 61, of Belleville, formerly of Deerfield, IL, passed away Wednesday, November 11, 2020. Julie received a Master of Science in Journalism degree from the Medill School of Journalism at Northwestern University and was an award-winning author with numerous published articles, poems and short stories. Beloved wife to James Weber; loving mother to Alex (Qian) Weber; cherished grandmother of Griffin Weber; dear sister of Diane (Wayne) Lindquist and Peter (Meg) Layton; and fond aunt to many nieces and nephews.

https://www.kelleyspaldingfuneralhome.com/obituaries/Julie-Layton?obId=19001400

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2020s Featured Legacies Legacies

Alyk R. Kenlan (MSJ20)

Alyk Russell Kenlan passed away on Monday, November 23, 2020. He was 24 years old, having completed his master’s degree in journalism at the Medill School of Journalism in August.

He was born Alyk Xam Kenlan, but later chose Russell to be his middle name after his grandfather Don Cooper. Lisbeth and Don Cooper were his cornerstones throughout his life. His initials became ARK, and his friends and classmates refer to him as ARK.

Alyk was the most compassionate and caring of men. His sense of style is legendary. He was a real world traveler and had visited seven continents before going to Carleton College in Northfield, Minnesota, where he graduated in 2018 with a degree in cinema and media studies and a minor in music. He had a radio show at Carleton called “Arkadia” his family listened to weekly.

Before Carleton, he was a student at Asheville School (NC), which he often said were his best years ever! He loved wearing bowties and smart blazers and was voted the most stylishly dressed student and the most accomplished swimmer. His past swimming experience was swimming in the family pond. He loved playing board games and acquired an extensive collection of sophisticated games to play with his friends, both in person and virtually every weekend. His sharp mind made him a tough competitor and teacher.

He was fluent in the Mandarin language, and his goal was to return to China or Taiwan to work as a journalist. This ambition led to achieving his most recent accomplishment of earning his graduate degree from the Medill School of Journalism in their Magazine Specialization program. Faculty and classmates remember him as kind, bright, and deeply committed to becoming a fine journalist.

Alyk finished his time in Medill reporting virtually on politics and foreign affairs under the direction of Medill’s Washington, D.C. Bureau chief professor Ellen Shearer, who said, “Alyk continued to show great promise as a budding writer and reporter. (He) was a leader in the Washington Virtual newsroom because of his creativity and intense desire to improve his craft and mission for telling stories that affect and improve people’s lives. He dove into his national security beat, reporting on stories from ways veterans were battling the isolation created by the pandemic to a sophisticated analysis of how China is trying to surpass the U.S. Military.”

From Prof. Doug Foster: “He was one of those students any professor loves having in a cohort because he researched deeply, absorbed information quickly, made connections between bodies of research in interesting ways, and was brave enough to challenge assumptions of the group with incisive questions that always advanced, and deepened our work.”

From Prof. Desi Hanford: “Alyk’s knowledge of the world always made for thought-provoking conversations in and out of class. His insights from his travels abroad gave him an understanding of the world that few people ever have. He could as comfortably discuss what was happening in Asia as he could in the U.S. Alyk was truly a global citizen.”

Alyk leaves behind his bereaved mom Daniele Albert Frost and stepdad Stuart Frost; his dad Geoff Kenlan and his partner Felicia Buske; his beloved maternal grandparents Lisbeth Riis Cooper and Don R. Cooper; his loved paternal grandparents, Jay and Carol Kenlan and his maternal grandfather, Sid Albert; his aunt and uncle, Helene Albert and Jon Young of Chicago, his uncle and aunt on Martha’s Vineyard, Erik and Rhonda Albert, and his Aunt Bekki Matthews in Colorado; his cousins Iris and Miles Albert, Sean and Ana Young, and Nick Matthews; and countless friends. He is sorely missed by them all.

https://www.herdegenfuneralhome.com/obituaries/Alyk-Russell-Kenlan?obId=19096223

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Medill alum goes from journalist to entrepreneur with a set of cookware

By: Kaitlyn Thompson (BSJ11, IMC17)

In 2018, Medill alumna Sierra Tishgart (BSJ12) left her dream job as a food writer and editor at New York Magazine for – cookware.

 About a year ago, Tishgart had what she thought was a simple desire to become a more confident cook. She knew in order to motivate herself to cook more, she first had to replace her chipping set of pots and pans. Her instincts as a trained journalist led her to research first. A few Google searches later, she found herself quickly overwhelmed by the many cookware options available. From the type of material, to number of pieces, to the colors, Tishgart learned the possibilities for cookware were endless. In addition, most of the options she found were unnecessarily cost-prohibitive, too complicated to use or downright ugly.

 Tishgart couldn’t accept the fact that finding the perfect cookware had to be so complicated. So, she took the matter into her own hands. Tishgart invited her friend (and co-founder) Maddy Moelis to help create a better cookware solution, one that was custom-built down to every last detail. They named it Great Jones, a line of beautiful yet practical pots and pans intended to help people, “feel equipped and empowered to cook more frequently.”

 Over the course nine months, Tishgart and Moelis worked to bring Great Jones to life. In November 2018, they launched Great Jones online with a five-piece cookware set – the basic pieces Tishgart believes every cook needs in order to cook successfully at home. Since launch, the entrepreneurs have been celebrated by Forbes (named to their “30 Under 30” list) and others for modernizing the cookware shopping experience from start-to finish.

 Kaitlyn Thompson (BSJ11, IMC17) recently spoke with the co-founder and Medill alumna about what it was like to go from magazine journalist to accidental entrepreneur. This is what Tishgart had to say about the adventure, condensed from an interview and in her own words.

 Thompson: I think it’s fair to say you’ve been on quite a journey over the past year. If you could sum up creating Great Jones cookware, how would you describe it?

Tishgart: Our primary goal in creating our own line of cookware was to make people feel more confident cooking at home. For me, many things make me feel insecure when I try to cook at home. I’ve struggled with not knowing what pan to use, how to prepare the dish, or even just trying to get the perfect Instagram shot of my food. None of it left me feeling very confident in the kitchen. The irony is before I even tried to start cooking more, I couldn’t even find good tools to start – the right pots and pans. I knew if I didn’t feel confident in the kitchen, I was probably not alone.

Thompson: In the article you wrote in March 2019 for Bon Appétit, you talk about what it was like to quit your job and build a business (later to be called Great Jones) but to have to keep the business a secret. Now, the secret’s out! What’s it like to see people talking about your company?

Tishgart: It’s simply wild. It still feels a bit surreal to see Great Jones living and breathing. One year ago, no one held our products in their hands. Now, people are using the cookware, and it’s so fun to see the many ways they make the products work for them. For example, I love to see people use our cookware as bakeware. All of our pots and pans can go in the oven, so it’s fun to watch others make them multi-use.

Thompson: Early on, you decided to bring on a business partner – your friend Maddy Moelis. What made you decide you wanted a co-founder to help launch Great Jones?

Tishgart: I knew I had certain skills that Great Jones would need, like my journalism background and my relationships with chefs and other food editors, but I also knew I had some gaps. I brought Maddy on board because I knew she could fill those gaps, having learned lessons from working at Warby Parker and Zola in particular.  As co-founders, we’ve put a lot of work into learning what we thrive at, what we do best independently, and what we do well together to make ourselves the best business leaders. Our company is changing rapidly. Our first hire was someone to run our social media accounts, but since then, we’ve brought on operations, customer experience, experiential marketing, data analytics. It’s been a great ride to see the growth and change with Maddy by my side.

Thompson: What do you think your time at Medill and Northwestern did to prepare you to start your own company?

Tishgart: I believe journalists make for great entrepreneurs. At its core, being an entrepreneur is about approaching strangers and pitching ideas. One of the first skills any journalist learns is how to ask total strangers for time, advice and help. Medill pushed me out of my comfort zone and taught me how to sell myself and my ideas. I also think Medill instilled in me an ability to do really thorough research, something I use daily in my work on Great Jones.

Thompson: What was the most surprising thing you learned about yourself in the process of launching your own business?

Tishgart: I’ve learned the extent of my work ethic. Creating and running a company is so much work. I’ve also learned how rewarding it is to have the opportunity to not just create a set of products, but a strong workplace culture where people can feel supported. We have a team of all women right now, and I love that Great Jones is a safe workplace where everyone can grow and thrive. Finally, I have actually become a better cook! Perhaps more important than just improving my skills, I cook more. Our cookware has opened up the door to do exactly what I had always hoped: to make cooking a part of my everyday routine.

Thompson: As we close our time together, what advice would you give to Medill alums looking to start their own businesses?

Tishgart: I would encourage any potential entrepreneur, whether they are connected to Medill or not, to ask themselves why they are the right person to start the business or tell the story. I believe every entrepreneur needs to have a very compelling answer to that question. Ideas are everywhere, but what positioned Maddy and me for success with Great Jones was that we really made sense for this project. I spent five years immersed in the food world, and Maddy had a deep knowledge of the startup space, plus she knew cookware. When you know the answer is that you are the best person to bring that company or idea to life, then there’s one thing left to do. Go for it!

Tishgart and her business partner Moelis both reside in New York City. For more on Great Jones’ line of modern and accessible cookware, click here

Kaitlyn Thompson is a marketing strategist, passionate storyteller, global citizen, green tea connoisseur and chili cook-off champion always asking “why.”

Cover photo: from left: Sierra Tishgart and Maddy Moelis 

Categories
1990s Class Notes

Jennifer Mathieu Blessington (BSJ98)

Jennifer Mathieu Blessington writing under the name Jennifer Mathieu, recently visited the set of the MOXIE movie, directed for Netflix by Amy Poehler. The movie is based on Mathieu’s 2017 young adult novel of the same name, published by Roaring Brook Press. Moxie is the fourth of Mathieu’s five young adult novels. Her most recent book, The Liars of Mariposa Island, published in September 2019. Mathieu lives in Houston with her husband and son and continues to work as a high school English teacher in addition to writing novels. The film’s release date is not yet known. Photo: Blessington with Amy Poehler.

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1970s Class Notes

Stuart Gibson (BSJ73)

Stuart Gibson has joined the Dutch tax education and research research foundation, IBFD (International Bureau of Fiscal Documentation) as Chief Editor, US. After retiring from the Tax Division of the US Department of Justice in 2013 (and before joining IBFD), Stuart had worked as Director, International Tax, at Bloomberg Tax & Accounting, Counsel in the Washington, DC office of Schiff Hardin LLP, and Editor of Tax Notes International, at Tax Analysts.

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1990s Class Notes

Steven Friess (BSJ94)

Steven Friess and his husband, Miles Smith, welcomed a son, Nevada Ebbess Friess, born Oct. 18, 2019. Friess is a freelance journalist based in Ann Arbor, Mich.

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1980s Class Notes

Judy Fahys (MSJ87)

Judy Fahys is the first Mountain West reporter for the Pulitzer prize-winning nonprofit InsideClimate News after a daily news career at the Salt Lake Tribune and NPR Utah/KUER. Not only does she write about climate change, energy and the environment throughout the region, she’s also helping to build ICN’s growing National Environment Reporting Network.

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2000s Class Notes Featured Class Notes

Todd Johnson (BSJ08, MSJ09)

Todd Johnson has been hired as Chief Content Officer of The Grio, a leading news and entertainment site dedicated to providing African-American audiences with compelling stories and perspectives. Johnson first joined theGrio.com shortly after it launched in August, 2009, as a video journalist and reporter. Johnson was eventually promoted to Managing Editor, helping guide the news site through multiple transitions before it was acquired by Byron Allen’s Entertainment Studios in 2016. Prior to his return to The Grio as Chief Content Officer, Johnson served as Editorial Director of NBCBLK, a division of NBC News Digital. Johnson will be responsible for elevating The Grio’s voice and branding, its overall editorial strategy and growing its audience.