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Cherubs recall most memorable summer 60 years ago

By Laird Kelly (BSJ66) and Kathleen Neumeyer (BSJ66)

Cover photo: Cherubs Class of 1961 with Professor Ben Baldwin.

Neither of us remembers the other from the life-changing summer of 1961 we spent studying journalism at the National High School Institute as Medill “Cherubs.” Odds are that we occasionally said hello in passing during our four undergraduate years. We didn’t keep in touch after graduation, either.

Kathleen Neumeyer photo.
Kathleen Neumeyer (BSJ66)

But in March 2021, Kathy was asked to help locate former Cherubs to celebrate the Medill Centennial at a Zoom Reunion. All she had to go on was a tattered original roster of the 53 boys and 56 girls, with their high schools and hometowns. No list existed of their current locations. Off-hand, she knew how to find one, and had possible leads on two or three more. Most names did not even ring a bell.

The 1966 Northwestern class directory included information on two dozen former Medill Cherubs who had graduated with her, eight marked deceased and a couple as lost, but for others there were married names, addresses, phone numbers and/or email addresses. So she began.

The first email reply was from Laird Kelly who said he had lost track of most of his Cherub pals. He spent a couple of hours on the internet, discovering that Prudence Mahaffey Mackintosh was still in Texas, a contributor to Texas Monthly for more than four decades, with several books published by Doubleday. He located an obituary for Dick Hodtwalker, another Cherub/NU friend.

Laird Kelly photo.
Laird Kelly (BSJ66)

Laird emailed Kathy his results, including links. Kathy emailed back: I am very impressed with your research and would like to welcome you as my co-chairman.

For the next four months, we were a bicoastal investigative team, and eventually found nearly all of the 109 1961 Cherubs. At least 25 have died, we couldn’t find nine of them, and three said they weren’t interested. But 70 wrote back enthusiastically describing the Cherub experience as a turning point in their lives. We sent short summaries of their life stories to everyone before an Aug. 1 Zoom Reunion to which about 35 logged in.

Laird set up a spreadsheet to help organize the sleuthing. Jack Rhodes, with 19 years experience as an editor and reporter for the St. Paul Pioneer Press, and Michael R. Whitney, (BSJ66, MSJ67), who won 23 Emmys at CBS News and 60 Minutes, volunteered to track people down. Laird arranged for an Internet service providing addresses, phone numbers, birth, death and criminal records. We looked for folks on Facebook and Linked In, called their high school alumni associations, and checked obituaries of their parents to see who was listed as next of kin, with current residences. We talked to ex-spouses, siblings and neighbors.

We got an invaluable assist from Carol Muller Doig, (BSJ 55, MSJ56) who met her husband, the acclaimed memoirist and novelist Ivan Doig (BSJ61 MSJ62) when both were instructors during our Cherub summer. After Ivan’s death in 2015, Carol donated his papers to Montana State University, including notes and memorabilia from when they were Cherub instructors. She gave us access to the archives.

The more former Cherubs we found, the more gratifying (and fun) the project became. Almost everyone was delighted to hear from us, and astonished to be found.

For both of us, that summer had been pivotal. An Indianapolis native, Kathy thought she had no option but Indiana University, but after the Cherub summer, she applied only to Northwestern. Her Medill degree was like a gold card in her profession, and her marriage to her Northwestern sweetheart took her to California, where she has lived ever since. Laird used his Medill training to start a business, now in its 45th year, in the specialized field of news, television and audio programming for physicians. He called the Cherub program “a beautifully-produced announcement of the Big Wide World for this kid from Kansas.”

As Cherubs, we spent five weeks writing news, features, sports and opinion stories six days a week, crammed into a classroom on the second floor of Fisk Hall, at long tables lined with rented manual typewriters. In the afternoons we heard lectures, did more writing, got in a quick hour on the beach, and in the evenings our minds were blown by startling new ideas from Northwestern professors and Chicago journalists. We lived in dormitories with 17-year-olds from all over the country.

We took field trips to the Museum of Science and Industry, the Chicago Art Institute, a steel mill, a pharmaceutical laboratory and the Chicago Tribune. We watched future Hall-of-Famers Ernie Banks and Stan Musial play in an extra-innings game at Wrigley Stadium. Some of us saw Ethel Merman in a pre-Broadway production of Gypsy, and all of us heard a young Byron Janis play with the Chicago Philharmonic at Ravinia, and Andy Williams sing Moon River in the Empire Room of the Palmer House at Chicago Night Out.

As a pitch to attend Northwestern, it worked. A couple dozen of us graduated from Northwestern five years later. But the experience also imbued a lifelong affection for the university in the ones who did not attend Northwestern.

Jim Spears, who became an editor at Newsday, graduated from Hamilton College in New York and earned his master’s degree at that other journalism school, Columbia University, but his Cherub experience was noted in his 2017 obituary.

Bruce Buck said he “really enjoyed the Northwestern program and really wanted to be a journalist for the long term, but my father was a journalist and he encouraged me to do something that could be more financially secure.” He kept his options open during Columbia Law School by spending weekends on the police beat for the Newark Evening News, then practiced law for Wall Street law firms in London. In 2003, Buck became chairman of Chelsea Football Club, one of the top European football (soccer) clubs.

During her undergraduate years at Medill, Linda Grove (BSJ66) developed an interest in China, and earned a master’s in Asian Studies and a PhD in history from University of California, Berkeley. In 1970, Grove moved to Japan to work on her dissertation on the social and economic background of the war in China. At that time Americans could not visit China. She married a Japanese art historian, and taught for many years at Tokyo’s Sophia University, serving as a dean and later vice president of the university.

Martin Stidham (BSJ65) studied Chinese during undergraduate summers. “After graduation, I took a freighter to Taiwan and did a part-time stint with the China Post in Taipei, but soon realized that an excruciatingly slow writer is not cut out to be a journalist.” He began translating contemporary novels, short stories and poetry from Chinese, writing a Chinese vegetarian cookbook and co-authoring two books on early childhood education. He now lives in San Francisco.

More than half of the Cherubs we found had spent at least some portion of their life in journalism, as writers or in a communications-related field.

On summer break from Harvard, Stu Pizer got a job in the mailroom at the New Yorker, then worked under managing editor William Shawn, writing “Talk of the Town.” While offered a full time job at the New Yorker upon graduation, he decided to pursue psychology. He helped found a psychoanalytic institute in Boston and started a writing program for health professionals.

Jack Rossotti (BSJ66) was a reporter, producer and anchor in television news in Syracuse before going to law school, practicing law and teaching law at American University.

Susan Holly Stocking (BSJ66, MSJ67) was a reporter for the Minneapolis Tribune, the Associated Press and the Los Angeles Times, before earning a PhD from Indiana University and teaching journalism there for more than two decades.

Kathy was a reporter for United Press International in Los Angeles, covering the trials of Sirhan Sirhan, Charles Manson, Daniel Ellsberg and John DeLorean, was the Southern California correspondent to The Economist, and a contributing editor of Los Angeles Magazine. She taught journalism on both the high school and college level for 40 years.

Janis Bateman (BSJ66,MSJ67) had intended to be a sportswriter, but she said that spending her summers as a Cherub instructor made her a “lifer” as a journalism teacher, at her own alma mater, Crater High School in Central Point, Oregon.

Peter David Koenig (BSJ66) retired in Buenos Aires after a career as a writer, poet, and university professor, said that the Cherub program “took me out of a small town midwestern high school, and transported me a hundred miles away from my family for the first time in my life, to the Northwestern University campus I knew only vaguely by name, and into the presence of a whole group of able high school writers and professional journalists for a summer that was for me pure bliss, and as Ivan Doig might say in The Last Bus To Wisdom, a ticket to the start of a new life.”

The Zoom Reunion, Bateman noted, had reconnected her with old friends, and “to have your social life re-energized at 77 is something special.”

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Tony Bartelme (BSJ84)

Tony Bartelme was awarded Columbia Journalism School’s prestigious 2021 John Chancellor Award. Judges cited a career of ground-breaking environmental and investigative stories that stretched the limits of what local newspapers offer their readers. He is senior project reporter for The Post and Courier in Charleston, South Carolina.

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Benoit Denizet-Lewis (BSJ97)

Benoit Denizet-Lewis, an associate professor at Emerson College and a longtime contributing writer with The New York Times Magazine, was awarded a 2022 New America fellowship. He will work on a new book, “We Don’t Know You Anymore,” about people who experience significant shifts to an identity or belief system.

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Juliana Tafur (BSJ07)

Juliana Tafur was selected as a Obama Foundation Scholar for the 2021-2022 academic year at Columbia University. She will join 11 other rising leaders from the United States and around the world who are already making a difference in their communities.

Juliana was chosen for designing and implementing a listening methodology to inspire positive dialogue across differences and foster human connection, following the production of her award-winning documentary List(e)n.

Her film brings together Americans with opposing viewpoints and facilitates opportunities for them to connect across their differences. Inspired by the documentary, she created Listen Courageously, a workshop series providing tools for participants to engage in heart-centered dialogue.

She runs Story Powerhouse, a professional and social development organization that uses film to cultivate understanding. Her workshops have built bridges at corporate settings, academic institutions and non-profit organizations, guiding participants in empathic listening.

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1980s Class Notes Featured Class Notes

Lori Montgomery (BSJ84)

Lori Montgomery was named Business Editor of The Washington Post, leading a rapidly expanding staff that covers the national economy, economic policy and the tech industry. Lori joined The Post in 2000, and most recently served as deputy National Editor.

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1990s Class Notes Featured Class Notes

Gregor Gilliom (MSJ90)

Gregor Gilliom (MSJ ’90) is owner and editorial director of Versatile Words (www.versatilewords.com), a writing and content strategy practice that serves countless regional and national brands, including NetJets, Nationwide, JPMorganChase, and Target. Founded in 2005, Versatile Words has won dozens of awards for copywriting and creative collaboration, and Gregor recently received the Ed Grauer Leadership Award, the highest honor given by Columbus Society of Communication Arts, the region’s leading creative industry organization.

Prior to his work with Versatile Words, he worked for eight years in magazine editorial, including titles based in Chicago, San Francisco, Madison, and Columbus, Ohio, where he served as founding editor of Columbus CEO magazine. He and his family live in Upper Arlington, a suburb of Columbus.

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2000s Featured Class Notes

Debbie Cassell (MSJ00)

Debbie Cassell is senior associate director of marketing and communications for alumni relations and development at Northwestern University. In her spare time, she is president of the Evanston Community Tennis Association. Debbie also was producer of the Woman’s Club of Evanston’s 68th Annual Revue, “Singin’ in the Game,” an evening of musical comedy that raised funds for Girls Play Sports, a local nonprofit; Debbie wrote several song parodies—on topics such as commonly mispronounced words, sports bras and presidential tweets—for the benefit show, in addition to directing and performing.

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Meribah Knight (MSJ09)

Meribah Knight won a 2021 Peabody award for the second season of her podcast, The Promise. The series, reported and hosted by Meribah, tells the story of two neighborhood schools divided by race and economics: one almost entirely Black and low-income, the other almost all white and well off.

Meribah is a senior reporter/producer of special projects with Nashville Public Radio. She lives in Nashville with her husband, a photojournalist at the Tennessean, their 2-year-old son and the family’s five cats.

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Home Medill News

Medill announces new international award to recognize innovation in teaching integrated marketing communications

Nominations are being accepted for the inaugural Don Schultz Award for Innovation in Teaching, Theory and Practice of Integrated Marketing Communication, presented by Medill. 
Don Schultz
Long-time Medill Professor Don Schultz played a pivotal role in creating the field of Integrated Marketing Communications (IMC) and establishing the IMC department at Medill in the early 1990s.

This international award is open to university faculty and marketing professionals who have demonstrated excellence in teaching the principles of IMC and bridging the gap between the academic and commercial arenas.

Nominations and applications for the award are being accepted now through Oct. 29.

A committee of Medill faculty and industry experts will review nominations this fall. The winner will receive a cash prize of $5,000 and give a presentation on their work in Spring 2022.

The award is named for long-time Medill Professor Don Schultz. Schultz played a pivotal role in creating the field of Integrated Marketing Communications (IMC) and establishing the IMC department at Medill in the early 1990s. Medill was the first school to offer a graduate degree in Integrated Marketing Communications in the United States. Schultz is regarded internationally as the “father of IMC.” He died in 2020.

“Marketing scholars from all over the world who are developing new customer-centric frameworks and using novel technologies to communicate with customers, society and even whole markets to drive financial performance are encouraged to apply for this award,” said Vijay Viswanathan, Medill professor and associate dean of IMC. “We believe the award will help bring together IMC teachers, scholars and practitioners from around the world, and it will highlight the best practices in IMC and serve as an authoritative learning forum for the global IMC community.”

Schultz advocated for a marketing communication strategy that began with the customer’s perspective, that adopted a holistic view of media and communications planning across various channels and which could be linked to performance in the marketplace. This was a significant change from the dominant communication paradigms at that time where public relations, direct marketing and brand management efforts were disjointed and often with little or no accountability.

Marketers all over the world heeded his call and agencies and companies set up whole IMC departments.

While IMC like other fields has evolved, the core principles that Schultz espoused remain fundamental to the study and practice of IMC even today. Those principles include:

  • An unwavering focus on providing solutions and value to customers.
  • Achieving synergy and integration across all communication activities.
  • Media neutral planning and effective use of all relevant brand touchpoints.
  • Reliance on behavioral data to understand customer motivation, guide strategy development and measure outcomes.
  • Understanding how brand perceptions shape customer behaviors.
  • Executing communication activities for specific markets in meaningful ways while staying true to an overall integrated brand strategy.
  • Interactivity and ongoing customer-marketer relationships.
  • Emphasis on financial outcomes measured in terms of customer response, repeat purchases and brand asset value.

The winner will be selected by a committee that includes Jeanie Caggiano, EVP/executive creative director at Leo Burnett; Judy Franks, Medill assistant professor; Tariq Hassan, chief marketing and digital experience officer at McDonald’s; and Shekar Swamy, group CEO of RK Swamy BBDO.

To nominate someone for the Schultz Award, please visit this application. Additionally, individuals may nominate themselves for the award and submit letters of support from colleagues. The winner and finalists will be announced in January.

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Books

Betrayal: The Ethel Rosenberg Story

Alisa Parenti (COMM87, MSJ88)

In this historical fiction novel, Parenti takes readers from the tenement halls of the Lower East Side to the walls of Sing Sing as the United States is engulfed by the “Red Scare.” Ethel, the first woman on death row for conspiracy to commit espionage, speaks with Mary Wurth, a young reporter from Queens looking to prove her worth. With the world divided on whether Ethel should live or die, Mary struggles to understand what it means to be an American, and is enamored with the prospect of seeing the true Ethel.

BETRAYAL explores issues deeply impacting our world today, such as the unequal treatment of women, the debate on capitalism versus socialism, and growing nationalism around the globe. Ultimately, this book asks readers what it really means to betray – or to be betrayed.

Parenti is an award-winning broadcast journalist, reporter, and anchor. She has also served as an adjunct faculty member at Georgetown University teaching multimedia journalism and news writing. She and her husband, Jim (MSJ 88), reside in Washington, DC.