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Consumers as Editors: NGN2 Points Toward Audience-Defined News

The news habits of young news consumers must be a guiding force as news publishers forecast audience demand. News organizations need to anticipate the needs and desires of audience members, and the Next Gen News 2 (NGN2) study shows a path for journalism and product leaders to navigate a fragmented information ecosystem.

Building on the original Next Gen News study, NGN2 used large-scale surveys, media diaries and interviews with emerging news producers to highlight opportunities for news publishers to reach audiences looking for a more ideal news experience, one that prioritizes trust, personal significance and digitally native storytelling.

The report was researched and produced by the Knight Lab at the Medill School of Journalism, Media, Integrated Marketing Communications, with FT Strategies, and supported by the Google News Initiative. It included more than 5,000 survey respondents, 84 media diarists, and 19 emerging news producers, primarily in Brazil, India, Nigeria, the United Kingdom, and the United States. These locations were selected based on demographic considerations and their importance in shaping global news consumption through 2030.

NGN2 dug even more deeply than the previous study into how news consumers, especially 18- to 24-year-olds, identify, select, engage and share news. The Modes of Engagement showcase how news consumers sift through information to determine what to invest their time in and how deeply to invest it.

“Studying how young news consumers discover and engage with news is a critical predictor of how the broader news audience is likely to follow,” said Jeremy Gilbert, Medill Professor and Knight Chair in Digital Media Strategy. “Our goal is to offer news leaders actionable research that helps them shape near-term news strategy and tactics rooted in real audience needs that will serve present audiences and also attract the next generation.”

There are three primary ‘sift’ modes of information discovery:

  • Scroll – incidentally stumbling on news
  • Seek – intentionally looking for news
  • Subscribe – receiving news via sign-ups

Once news consumers engage more deeply, they move into consumption modes, choosing how to more deeply understand news topics:

  • Substantiate – verifying facts and credibility
  • Study – developing deeper knowledge
  • Sensemake – understanding other perspectives on complex topics

And socialization plays a bridging role, sometimes helping identify desirable stories and other times interpreting chosen material.

NGN2 also explores how emerging news producers employ tactics that connect with news consumers in a variety of different modes. News leaders need to rethink the journalism process and focus on distribution from the beginning. This approach leverages key traits of affinity and desirability that help bond news producers and consumers, building trust and increasing loyalty.

“The most effective news producers are rethinking how news is made and delivered in response to changing audience behaviors,” said Lisa MacLeod, Director of News at FT Strategies. “Next Gen News 2 shows newsroom and product leaders how these producers are successfully attracting and engaging next-generation audiences — and how established news producers can apply those lessons to remain relevant through 2030.”

For more information and to access the full report, please visit Next-Gen-News.com.

Contacts – For questions/interviews

Jeremy Gilbert, Knight Professor in Digital Media Strategy, the Knight Lab at Medill | Northwestern University, jeremy.gilbert@northwestern.edu

Lamberto Lambertini, Insights Manager at FT Strategies, lamberto.lambertini@ft.com

Methodology

The study utilized a 21-question survey of 5,000 respondents aged 18-101 (1,000 per country) and a 10-day diary study with 84 participants aged 18-28. Researchers also conducted in-depth interviews with 19 emerging news producers operating across nine countries and various digital formats.

About the Partners

The Knight Lab is Northwestern University’s community of designers, developers, students, and educators. A core part of Medill, the Lab conducts audience- and technology-related experiments to push journalism into new spaces. FT Strategies is the specialist consultancy from the Financial Times, helping organizations solve their most important challenges and unlock new growth opportunities.

About the Study’s Authors

NGN2’s research and writing were produced by the Knight Lab’s Joe Germuska and Jeremy Gilbert and FT Strategies’ Fraser Harding, Lamberto Lambertini and George Montagu. Additional research was provided by the Knight Lab’s Kelly Ann Coney and Karen Eisenhauer.

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Medill accepts 10 Fellows into George R.R. Martin Summer Intensive Writing Workshop

Ten writers have been accepted into this year’s George R.R. Martin Summer Intensive Writing Workshop.

Medill received hundreds of applications from accomplished journalists around the world. The 2026 group of Fellows includes veteran journalists covering a variety of topics such as culture, fashion, finance, foreign policy, immigration, public health and sports. They hail from Canada, Ireland and the United States, and media outlets including the New York Times, NBC, ESPN and the Irish Times.

“We are thrilled to have such gifted journalists and storytellers in our third workshop,” said Cheryl Lu-Lien Tan, George R.R. Martin Chair in Storytelling and senior lecturer. “The projects our 2026 Fellows have been working on are vital stories of our time. We look forward to helping them hone and introduce these novels to the literary world.”

Over the course of the seven-day workshop, Fellows will attend craft-focused classes taught by award-winning novelists, attend firesides with visiting authors, have the opportunity to meet literary agents and have concentrated writing time. Twenty-two journalists attended this workshop in its first two years, and some have recently completed first drafts of their novels.

“This workshop would not be happening without the vision and generosity of George R.R. Martin,” Tan said. “We are enormously grateful.”

This year’s participants are:

Dotun Akintoye
Staff Writer at ESPN The Magazine

Akintoye is a writer and former editor at ESPN. His work has appeared in print, digital, audio and television, and his writing has been anthologized in The Best American Magazine Writing and recognized by the National Association of Black Journalists and the Associated Press Sports Editors. A former Nieman Fellow, he was a finalist for the 2022 National Magazine Award in profile writing.

Catherine Baab
Staff Reporter at Quartz

Baab is a senior reporter at Quartz who covers markets through breaking news and long-form features, with a focus on explaining complex financial matters to help readers better understand stocks and the economy. Her recent work includes stories on AI regulation and First Amendment law, as well as on how the Trump administration’s changes to the tax code have reshaped tech employment. She writes a dedicated weekly newsletter, “Quartz Markets,” along with Quartz’s popular monthly culture newsletter, “Obsessions.” She’s previously contributed to the Wall Street Journal, Slate, CNBC, NBC News, Literary Hub, Electric Literature and many others.

Stella Bugbee
Editor, Styles at The New York Times

Bugbee has been the Styles editor of The New York Times since 2021. She was previously an editor at large at New York magazine and the president and editor-in-chief of The Cut. She came to journalism first through design and creative direction, with stints at Condé Nast and Ogilvy. At The Cut, she took that experience and reimagined a digital vertical beyond fashion, transforming it into a site about modern womanhood. It became a place where readers didn’t just look for what to wear, but how to make sense of the world. During the #MeToo era, The Cut published some of the most widely read, intimate and seismic journalism on the subject. Since arriving at The New York Times, she has applied that same capacious sensibility to Styles, sharpening its point of view and expanding its reach.

Cora Currier
Freelance Writer and Editor, Lux Magazine

Currier is a writer and editor with work in The New Republic, The New York Review of Books, The Nation, ProPublica and many other outlets. Her reporting has long focused on the war on terror and U.S. foreign policy, which is also the subject of her novel-in-progress. Cora was a producer for “Serial Season Four: Guantánamo” and a reporter and editor at The Intercept, where she covered human rights, surveillance, immigration and other topics, and broke stories from the Snowden leaks. Most recently, she has been a contributing literary editor for The New Republic and is an editor at the feminist magazine Lux.

Monée Fields-White (MSJ95)
Managing Editor, Los Angeles Business Journal

As an award-winning journalist and proud Medill graduate, Fields-White’s path to fiction has crossed over several news media. That includes newswires, television news, magazines and documentaries. Her work has appeared in Bloomberg News, Bloomberg Markets Magazine, The Root, Crain’s Chicago Business, Fast Company and American Banker Magazine. She also co- produced the Discovery+ documentary series “Uprooted” (2022) and the Vox Media Studios/Netflix series “Files of the Unexplained” (2024). Currently, she serves as the managing editor of the Los Angeles Business Journal.

Aaron Fox-Lerner
Freelance Writer and Editor

Fox-Lerner is a Brooklyn-based writer of both nonfiction and fiction. He spent years living in Beijing, where he covered everything from banned film festivals to North Korean tourism. He’s written for outlets including Time Out, IndieWire, Eater, The Awl, Delayed Gratification and the Los Angeles Review of Books. He has also served as an editor for multiple independent publications, including Chaoyang Trap, a newsletter about Chinese internet culture, and Open Sesame, a print-only magazine about Taobao, China’s largest online marketplace.

Michael Marrero
Photojournalist and Visual Journalist

Marrero is a Cuban-American writer and visual journalist based in Key West, Florida. His short story “Saint Lazarus” will appear in Key West Noir (Akashic Press, 2027), and he is currently drafting “LOCURA,” a literary crime novel set in 1975 Key West. His work explores the Cuban diaspora, island mythology and cultural memory. As a credentialed photojournalist, his work has been distributed nationally through the Associated Press and Reuters via the Florida Keys News Bureau. His photography series “Orisha: The Lost Saints” received a Knight Foundation Grant and was exhibited at the Havana Biennial. His play “LOCURA” was produced in Havana, New York and Key West as part of a U.S.-Cuba theatrical exchange. His films have screened at over 100 international festivals, including Fantastic Fest and Fantasia. He currently serves as Executive Director of Williams Hall and is a permanent resident artist at The Studios of Key West.

Una Mullally
Columnist and Feature Writer at The Irish Times

Mullally is a writer from Dublin, Ireland. Her journalism and essays have appeared in The New York Times, The Guardian, Granta, The Stinging Fly, Foreign Policy and The Irish Times, where she writes a weekly column on society, culture, and politics. She is drawn to stories and themes concerning emerging social, political, and cultural upheaval and change, and their consequences. She has covered the Irish abortion rights and marriage equality movements, the Irish far-right movement, the Irish language revival, the data centre industry and the dynamics of post-pandemic cities. She is the founder of the independent queer press, Sliver, and its zine imprint 4Ls Press. She is the author of two books on social change in Ireland, “In the Name of Love” (2014) and “Repeal the 8th” (2018).

Ashley Okwuosa
Staff Reporter at The Examination

Okwuosa is a Toronto-based journalist covering the food industry for The Examination, an investigative newsroom focused on global public health. Previously, she has reported on immigration, education, politics and related issues, and her work has been published by outlets including The Boston Globe, The Christian Science Monitor, WNYC, Quartz, TVO.org, and The Narwhal.

Laura Wides-Muñoz
Director of Standards at NBC News

Laura Wides-Muñoz is a director of editorial standards for NBC News Group, vetting coverage from conflicts in the Middle East to U.S. Immigration policy and the latest crypto legal battles. Previously, she oversaw standards for ABC News’ Washington bureau and the Miami-based millennial Fusion Network, where she also helped lead the investigative team and served as vice president for special projects. In addition to her experience in network news, Laura served as deputy bureau chief for the Los Angeles Times in Washington, D.C., and covered Hispanic Affairs and U.S.-Cuba relations for more than a decade at The Associated Press. Her book, “The Making of a Dream,” about the nation’s immigrant youth movement, was a semifinalist for the 2018 PEN/John Kenneth Galbraith nonfiction award. Laura began her career in journalism covering the end of the Guatemalan civil war. The experience inspired her to write her first (and so far only) novel. She is a D.C. native who now lives just outside the city with her husband, two teens and fist-bumping pup Lucky.

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Medill Hall of Achievement Class 2026

Ten Alumni Enter Medill’s Hall of Achievement

“Medill’s alumni are among our greatest assets, and we’re delighted to recognize these 10 alumni who lead in media, marketing, communications and law. All have been honored with many awards throughout their careers, but we hope this induction into Medill’s Hall of Achievement will carry special meaning for them.”

— Charles Whitaker, Dean

The 2026 Inductees

Danielle Austen (IMC98)

Founder and CEO of fluent360, Austen is a marketing leader focused on multicultural consumer segments and was honored as the 2023 Advertising Woman of the Year by the Chicago Advertising Federation.

Brad Bentley (IMC99)

President of NRG Consumer commanding a $12 billion portfolio, Bentley is a veteran executive whose career spans high-growth leadership roles at Expedia Group, WarnerMedia, Inspire Clean Energy, AT&T and DIRECTV.

Lisa Byington (BSJ98, MSJ99)

A trailblazing sports broadcaster, Byington is the first female full-time television play-by-play announcer for a major men’s sports team, the NBA’s Milwaukee Bucks, and the first woman to call March Madness for the men’s NCAA Tournament.

Mark Ferguson (BSJ80)

A founding partner of Bartlit Beck LLP and fellow of the American College of Trial Lawyers, Ferguson has spent 40 years as a nationally recognized trial lawyer in business, financial and technical litigation.

Gabe Gutierrez (BSJ05)

Senior White House correspondent for NBC News, Gutierrez has reported on major breaking news events around the world, from Hurricane Maria and the murder of George Floyd to the war in Ukraine and the Trump and Biden administrations.

Dawn Hasbrouck (MSJ99)

A Chicago native, Hasbrouck anchors the weeknight 5 p.m. and 9 p.m. newscasts on WFLD Fox32 Chicago, only the second woman to anchor the station’s flagship 9 p.m. broadcast.

Sally Kestin (BSJ87)

A Pulitzer Prize–winning investigative reporter, Kestin co-founded Asheville Watchdog in 2020, a nonprofit local news outlet in North Carolina that has grown to five full-time journalists.

David Rudd (BSJ88)

Executive vice president and senior counselor at Rudd Resources, Rudd is a strategic communications adviser with a career spanning the Chicago Tribune, Motorola, Weber Shandwick and University of Chicago Medicine.

Kimberley Rudd (BSJ88)

President of Rudd Resources, which she founded in 2014, Rudd brings 38 years of communications experience counseling brands, philanthropies and policy initiatives, and was named to Crain’s Chicago Business’ Notable Black Chicagoans in 2024.

Robert Samuels (BSJ06)

A national enterprise reporter for The Washington Post, Samuels won the 2023 Pulitzer Prize for General Nonfiction for his co-authored book His Name is George Floyd: One Man’s Life and the Struggle for Racial Justice.

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1990s Class Notes

Betsy McNab (BSJ97, MSJ97)

In February 2026, Betsy marked 20 years working for Common Sense Media, where she’s proud to help families thrive by providing them the trustworthy information they need in the digital age.

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1960s Class Notes

John Adam Moreau (BSJ60)

John Adam Moreau, ex-Chicago Sun-Times, Chicago Tribune and other major dailies, is featured in and wrote the introduction to NEWSPAPER DAYS. A MEMOIR By Fred W. Frailey, a longtime reporter at the S-T. Moreau, a Ph.D in history from the University of Virginia, is the author of RANDOLPH BOURNE. LEGEND AND REALITY, and of scholarly articles. He is an editor and writer in Mobile AL.

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1970s Class Notes Featured Class Notes

Jill Vanneman (MSJ79)

Jill Vanneman ’79 of Seattle has written a memoir published in June 2026 by SheWrites Press called “The Perfection Campaign A Daughter’s Search for Acceptance.” Told with biting humor, tenderness, and grit, The Perfection Campaign is part survival story, part love letter to the messy, magnificent act of becoming yourself. It’s a memoir for anyone who’s ever tried to shrink to fit someone else’s definition of “enough”—and finally decided to take up all the space they deserve.

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2000s Class Notes

Chris Linden (MSJ09)

Chris Linden of Crystal Lake, IL, was the featured speaker in the River Corridor Foundation of St. Charles’ recent lecture series. His standing-room-only presentation highlighted the antics of bootleggers and gangsters in the Fox Valley, from Aurora to the Chain O’Lakes, during the Prohibition Era. Chris is in his 11th year as Executive Editor of Northwest Quarterly Magazine.

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1990s Class Notes Featured Class Notes

Kyra Kyles (BSJ98, MSJ98)

Medill graduate Kyra Kyles and her sister, Kozi Kyles, co-produced/directed/wrote a buzzy fictional horror comedy podcast, “Home for the Holidays.” Spanning Christmas, New Year’s and Thanksgiving, this trilogy features an array of talent from across the country and the audio engineering skills of fellow Northwestern grad, Casey Baker. Fans of anthology series from “The Twilight Zone” to “The Outer Limits” to “Tales from the Crypt” (and “Hood”) can take a listen to Season 1 and then subscribe to stay on top of new releases: https://bit.ly/4qssCls Available on Apple, Spotify, iHeart Radio or wherever you get your podcasts.

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2010s Class Notes

Camille Beredjick (BSJ13) and Kaitlyn Jakola (BSJ13)

Camille Beredjick (BSJ ’13) and Kaitlyn Jakola (BSJ ’13) welcomed their daughter, Sadie Scout, on November 26 in Evanston, Illinois.

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1970s Legacies

Thomas Harack (MSJ75)

Thomas J. Harack passed away Nov. 29, 2025 suddenly at home. Adoring husband of Mercedes Amundsen. Beloved brother of his twin Anthony Harack (Gina) and sister Joanne Harack (Michael Kahan). Doting uncle of Jonathan Harack. Predeceased by his parents Elizabeth and John Harack. He will be deeply missed by his cousins, his many colleagues and friends in the golfing community, fellow alumni from Evanston Township High School, Cornell University and Northwestern University’s Madill School of Journalism, as well as every pet he ever encountered.

From his earliest years, Tom was a writer. Written for his dad as a Father’s Day gift, his first known work, with chapters “Kittens are Trouble and Smart,” “Kittens are Trouble and Fun,” and “Kittens are Trouble and Small” reflects Tom’s lifelong affection for cats and forecasts his interest in food. As a child, Tom was the fussiest eater on the planet, insisting that his McDonald’s hamburger be specially prepared with NOTHING but the meat. But once he tasted lobster at a surf ‘n turf restaurant, there was no turning back! Phone calls to his siblings invariably included the question: “What are you cooking?”

One of the most traveled golf writers in the business, he visited many of the famous courses in multiple countries across multiple continents. That frenetic travel schedule took its toll and he was happy to avoid airports in his last years.

Tom was a meticulous editor with a wicked sense of humo/ur (as a dual Canadian/American citizen, he acknowledged both spellings) who recognized absurdity, called it out in a mischievous way, and reduced us all to helpless laughter on many occasions. Per his wishes, he has been cremated, with a private memorial round of golf planned for a later date. Please “Have one for the boys overseas” in his memory. Donations in his memory to World Central Kitchen, https://wck.org/ or the charity of your choice are appreciated.

Thomas John Harack