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1960s Featured Legacies Legacies

Emerson Moran (BSJ65)

Emerson D. Moran, Jr., age 81, passed away peacefully on Sunday, February 9, 2025. Emerson was born on November 21, 1943, in Brooklyn, NY to the late Emerson Daniel and Carolyn Mae (Wilder) Moran.

Emerson attended Palmetto High School in southern Florida where he excelled in English and Writing. The founding editor of the Palmetto Panther Newspaper, he was named the Miami-Dade County’s 1960 Top High School Journalist by Miami Herald. Emerson earned his bachelor’s degree at Medill. While in college, Emerson was a summer intern at the press office of NASA in Washington, D.C. kicking off an extensive career in journalism and communications.

Emerson was an investigative news reporter for the Gannett Newspapers, headquartered in Rochester, NY specializing in governmental misadministration, public corruption and organized crime. He won the 1970 NYS Associated Press award for public service for a series he wrote on corruption. He joined the NYS Organized Crime Task Force in 1971 as the Communications Chief and Criminal Intelligence Analyst. While doing this work, Emerson worked on many issues most notably investigating the Attica Prison Riots in 1971. The expertise gained here led Emerson to another communications position with the Philadelphia Special Investigations Commission. Here, he directed internal/external communications regarding the police department’s attack on the anarchist group MOVE. Emerson’s career didn’t slow. He moved into a position as the Chief Speechwriter and Deputy Director of Communications under Gov. Robert Casey in Pennsylvania.

Using his experience as a recovering alcoholic and member of Alcoholics Anonymous, he was assigned by Gov. Casey to create the state’s first coordinated initiative to address alcohol, drug and HIV/AIDS threats to the public’s health (PENNFREE)-the forerunner of the current state Department of Drug and Alcohol Programs. Emerson served as the Senior Policy Advisor for these initiatives.

Emerson joined the American Medical Association as the Vice President of Advocacy Communications, Chief Speechwriter and Director of Issues Management. In this role, he was responsible for leadership messages and issue advocacy, congressional relations, and all crisis communication. Emerson’s career continued to flourish as a freelance writer writing essays and speeches for clients such as the CEOs of Walt Disney World, Robert Wood Johnson Foundation, the American Hospital Association, and he also served as the on-site speaker prep at the 2008 Democratic National Convention.

He was the recipient of the grand prize 2011 National Cicero/Vital Speeches of the Day Award for the Best Speech of the Year for his speech “Changing the Norms of Medicine and Health: The Power of Positive Deviance”. He was a Pulitzer nominee for Breaking News, a winner of the Associated Press Community Service award, and author of America’s Best Magazine Article of the Year.

Emerson was a consultant on the documentary “West Philly Is Burning” for PBS’s Frontline, and an assistant producer for NBC American Almanac report on racial and political unrest in U.S. Virgin Islands. Emerson loved educating young minds. One of his proudest moments was delivering a speech to Benjamin Hall middle schoolers where he spoke of his experience at the March on Washington for Jobs and Freedom on August 28, 1963. Emerson uplifted the audience with his recollection of Martin Luther King, Jr.’s “I Have a Dream” speech (https://www.youtube.com/live/g0WkMUWGrJ0 ).

Outside of his work, Ezzy was devoted to his family. He was the primary caretaker of his mother. When his beloved wife, Patricia, was diagnosed with Alzheimer’s, he became her primary caretaker until her passing in 2013. He was an active member of the Nativity Lutheran Church in Palm Beach where he served in many church activities and an alter server.

Emerson was a very involved member of AA for 40+ years playing a crucial role in shaping the lives of those he helped-as AA played a crucial role in who Emerson was as a person. Ezzy adored his Clifton Park (NY) family, loved Chicago, was a forever cheerleader of the Chicago Bears and Northwestern Wildcats and spent his life “moving words around”. He was a loving and proud father and grandfather, an amazing friend and confidante, and a humble follower of the Lord.

Emerson is predeceased by his parents, wife (Patricia) and his grandson, Ethan Moran. He is survived by his brother Michael (Lynn) and sister Patricia McPhail; children David (Elizabeth), Daniel, and Patrick (Buffy); grandchildren Devan, Emily, Jessika, Sarah, Mari, Grace, and Samuel; great grandchildren Sophia, Alina, Ella and Preston; and nieces and nephews.
The family invites friends and family to celebrate Emerson’s life and legacy on Saturday, June 7, 2025 at 10 a.m. at the Burnt Hills Baptist Church.
https://www.legacy.com/us/obituaries/name/emerson-moran-obituary?id=57559247

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Books

Ken Morrow

Allan Kreda (MSJ88)

All hockey players dream of hoisting the Stanley Cup and winning a gold medal for their home country. Ken Morrow was the first to accomplish both feats in the same year, playing for the United States in the “Miracle on Ice” in 1980 at Lake Placid, then following that up by lifting the Cup with the New York Islanders at the conclusion of his rookie season – three months to the day after receiving his gold medal in upstate New York. Morrow would go on to win three more consecutive titles with that Islanders dynasty and play his entire 10-season NHL career on Long Island as an elite, steadfast defenseman.

In a new memoir co-authored by longtime hockey writer Allan Kreda, Morrow gives hockey fans a front-row seat to one of the most remarkable stretches of dominance in NHL history. Inducted into the United States Hockey Hall of Fame in 1995, Morrow has been director of pro scouting for the Islanders since 1992 and shares more than 40 years of hockey lore in this fascinating chronicle of a legendary life in hockey.

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Green Gold

Monique Parsons (MSJ89)

The avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of cross-cultural cooperation, cutting-edge science, and savvy marketing, Green Gold tells the remarkable story of the fruit’s rise to prominence as both a culinary and cultural juggernaut.

Anchored by the story of two exceptional trees that stood out among hundreds of rivals, Green Gold is a spirited and often surprising behind-the-scenes look at how dedicated avocado enthusiasts in Mexico and California developed an ideal fruit to sell to the world. Navigating the Depression, two world wars, Mexican revolutions, violent drug lords, drought, and disease, these pioneers were driven by the avocado’s potential to captivate the palates and hearts of consumers across the globe. Their efforts, inspired by the success of California citrus, launched today’s lucrative industry and helped the avocado win a place among such supermarket staples as oranges and bananas.

Set against the rise of Southern California as an economic and cultural powerhouse and featuring recipes (including vintage versions of guacamole and avocado toast), Green Gold is an entertaining and far-ranging exploration of the avocado’s journey to a central place in the American diet and global imagination.

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Tom Germuska (BSJ62)

Thomas Allen Germuska, Sr., 84, retired communications consultant, formerly of Palatine, passed away unexpectedly on February 12, 2025 at home in Rolling Meadows, IL.

Born in Cleveland, Tom graduated from John Marshall High School and received his undergraduate degree from Medill. He was a Chicago Sun-Times reporter for six years before taking on a public relations position at United Airlines. He was at United for two decades before starting his own independent consulting company.

Tom was devoted to his church, and for many years ran the PADS Overnight Shelter Program at All Saints Lutheran Church. He enjoyed building homes with Habitat for Humanity.

Tom gave deeply of himself, had a strong sense of duty, and celebrated over 46 years of sobriety. A skilled ceramicist, he enjoyed his time at Thrown Elements Pottery in Arlington Heights. He especially loved exhibiting and selling his work at art shows, including the Edgewater Arts Festival, where he had numerous repeat customers.

Loving father of Thomas (Megan) Germuska of Avon Lake, OH and Joseph (Jenni Grover) Germuska of Skokie, IL. Proud step-grandfather (“Mr. G”) of Regan and Emma Campbell.

Dearest older brother of Richard “Dick” Germuska and Marilyn Best; brother-in-law of Joanne Germuska; and uncle of Jennifer (Tina Cameron) Rhone, Jill (Michael) Rotkis, and Jamie Germuska.

Preceded in death by former spouse Constance Ann Germuska (nee Gorlo) and parents Ladislaw and Stella Elizabeth (nee Vernick) Germuska.

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Books

The Martha’s Vineyard Beach and Book Club

Martha Hall Kelly (MSJ81)

2016: Thirty-four-year-old Mari Starwood is still grieving after her mother’s death as she travels to the storied island of Martha’s Vineyard, off the coast of Massachusetts. She’s come all the way from California with nothing but a name on a piece of paper: Elizabeth Devereaux, the famous but reclusive Vineyard painter. When Mari makes it to Mrs. Devereaux’s stunning waterfront farm under the guise of taking a painting class with her, Mrs. Devereaux begins to tell her the story of the Smith sisters, who once lived there. As the tale unfolds, Mari is shocked to learn that her relationship to this island runs deeper than she ever thought possible.

1942: The Smith girls—nineteen-year-old aspiring writer Cadence and sixteen-year-old war-obsessed Briar—are faced with the impossible task of holding their failing family farm together during World War II as the U.S. Army arrives on Martha’s Vineyard. When Briar spots German U-boats lurking off the island’s shores, and Cadence falls into an unlikely romance with a sworn enemy, their quiet lives are officially upended. In an attempt at normalcy, Cadence and her best friend, Bess, start a book club, which grows both in members and influence as they connect with a fabulous New York publisher who could make all of Cadence’s dreams come true. But all that is put at risk by a mysterious man who washes ashore—and whispers of a spy in their midst. Who in their tight-knit island community can they trust? Could this little book club change the course of the war . . . before it’s too late?

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Books

Lead Like an Editor

Victor Maze (MSJ03)

In today’s crowded marketplace, selling a quality product is not enough. To stand out, businesses must tell compelling stories and build relationships with potential customers—and prospective employees—who have become evermore discerning, supporting companies that align with their own values.

While this may seem daunting, it can be done. In fact, magazine editors have mastered these skills for decades, creating trusted brands that attract loyal followers in their longtime readers and dedicated staffers, who often live out the messages of the publications in their own lives.

With more than 20 years of experience building brands at the world’s largest media companies, Victor Maze spills the leadership secrets of top editors—many of whom are now leading content and marketing teams at giants like Netflix and Nike.

“Lead Like an Editor” covers essential strategies for hiring passionate teams, inspiring with vision, making decisive choices, and crafting compelling messages that resonate with audiences. Named an Editor’s Pick by Publisher’s Weekly, this book transforms the way you lead people, tell stories, build brands, and achieve success.

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Intersections

Karen Florsheim Uhlmann (MSJ79)

Secrets and guilt collide as Charlotte Oakes’ perfect life unravels after a hit-and-run possibly involving her troubled daughter. She forms a bond with Officer Ed Kelly, who carries his own burdens. Both haunted by loss, they face choices that could fracture their connection. Will Charlotte protect her daughter at any cost, or will Ed’s duty to the law compel a decision neither can escape?

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Books

A Life of the Party

Dave Schechter (MSJ78)

The Story of a Jewish Woman Who Made Communism Her Way to Repair the World

An FBI informant called Amy Schechter “a regular ten–minute egg.” In other words, hard–boiled. The New York Times said that Amy became “one of the most ardent among the New York radicals.” A Jewish columnist called her “one of the few genuinely idealistic Communists; she lives up to her ideals in her private life, sharing what she has with others less fortunate.”

What propelled the daughter of a renowned Jewish scholar to join a movement on the fringe of American society that rejected religion, capitalism, and other mainstream ideals?

Amy Schechter, born in England and educated in the United States, devoted two–thirds of her life, more than four decades, to the Communist Party in a quest to improve the lives of working men and women. Party work took her across the United States, from textile mills and coal fields to shipyards and docks. During one of the most famed strikes of its time, her name frequented newspaper front pages as a defendant in a celebrated murder trial. In Russia, she lived in a little–known American colony in Siberia and attended the Party’s finishing school in Moscow.

A Life of the Party blends the historical record with narrative fiction fitting Amy’s life and times.

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And Now, Back to Me

Rita Lussier (MSA79)

What does a mother do when her youngest child leaves home and her perfectly ordered (well, almost) life is suddenly thrown off its track, leaving her to wonder if she will ever again find that comfortable rhythm, that sense of belonging?

After twenty-seven years of motherhood, Rita Lussier sees her youngest child off to New York City and drives home to what she thinks will be the calm after the storm—only to find no comfort, nothing familiar. Welcome to the Great Big Empty Nest!

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Christian Grönroos to receive 2025 Don Schultz Award

The recipient of the 2025 Don Schultz award for Innovation in Teaching, Theory and Practice of Integrated Marketing Communications.

Grönroos is a pioneering scholar in the field of marketing. He has developed an area of marketing scholarship known as service-dominant logic that closely parallels the approach of integrated marketing communications in prioritizing customer service and customer experience.

His articles are some of the most cited papers on IMC, and have advanced IMC thinking substantially.

“We are delighted to recognize Christian’s groundbreaking contributions to the marketing field,” said Medill Dean Charles Whitaker. “He is among the very best scholars in marketing in Europe, and thus, a worthy recipient of the Don Schultz Award which honors innovation.”

Grönroos is professor emeritus of service and relationship marketing at Hanken School of Economics, Finland. Besides his interest in service marketing and related areas, such as relationship marketing, service quality, and internal marketing, he has worked on new strategies for marketing and marketing communication.

In the context of marketing communication, he has particularly emphasized the role and power of customers. He has also advocated that integrated marketing communication must adhere to the numerous means of communication to become effective and not remain within a conventional range of communication channels.

He has published several books, translated to eight languages, and published extensively in scientific journals such as the Journal of Academy of Marketing Science, European Journal of Marketing, Australasian Journal of Marketing, Marketing Theory, Journal of Industrial & Business Marketing, Management Decision, Journal of Services Marketing, Journal of Service Management, and Journal of Service Theory and Practice, and in several other popular journals.

In 1999, he received American Marketing Association’s Servsig Career Award for his contribution to the service field and in 2013 he was elected Legend in Marketing by the Sheth Foundation.

Medill’s Schultz award is named for long-time Medill Professor Don Schultz who played a pivotal role in creating the field of Integrated Marketing Communications (IMC) and establishing the IMC department at Medill in the early 1990s. Medill was the first school to offer a graduate degree in Integrated Marketing Communications in the United States. Schultz is regarded internationally as the “father of IMC.” He died in 2020.

Grönroos will give a presentation to Medill faculty this spring and accept his award.