Day: March 14, 2024

Clive Humby OBE is the recipient of the 2024 Don Schultz Award

Post author By Belinda Clarke
Post date March 14, 2024
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Clive Humby OBE is the recipient of the 2024 Don Schultz award for Innovation in Teaching, Theory and Practice of Integrated Marketing Communications.

Humby is a visiting professor of data science at the University of Sheffield in England. He has been at the forefront of innovation with consumer data and today he advises a wide range of businesses and governments on data strategy, privacy and application of data to business processes.

Humby co-authored “Scoring Points” in 2003, which tells the early story of Tesco Clubcard and has become a standard text in many schools. He is a patron of the Sir Isaac Newton Institute of Mathematics in Cambridge where he has worked on multiple projects with leading global academics to explore ways of anonymizing and masking big data.

“I’m deeply honored to receive this recognition,” said Humby who knew Schultz. “Putting IMC learnings into practice has been a hallmark of my career.”

The award is named for long-time Medill Professor Don Schultz who played a pivotal role in creating the field of Integrated Marketing Communications (IMC) and establishing the IMC department at Medill in the early 1990s. Medill was the first school to offer a graduate degree in Integrated Marketing Communications in the United States. Schultz is regarded internationally as the “father of IMC.” He died in 2020.

“It’s a delight for Medill to honor those who carry on the work begun by Don Schultz at Medill,” said Medill Dean Charles Whitaker. “Clive’s research and teaching help elevate IMC around the world and we look forward to welcoming him to campus.”

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Medill Launches Continued Learning with April Course in New York City

Post author By Belinda Clarke
Post date March 14, 2024
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Medill is moving into new continued learning programs open to all the school’s alumni.

Designed as advanced professional development, Medill’s continued learning program will help those looking to gain new, relevant, and applicable industry insights and knowledge, refresh their skillset, and connect with other professionals. The courses will be taught by Medill faculty.

“We’ve heard the desires of our alumni to continue to learn from Medill well beyond their graduation,” said Medill Dean Charles Whitaker. “We are excited to launch our program with the goal of engaging our alums around the world.”

The courses will be held throughout the year in different cities, beginning with a course called “The Art and Science of Customer Experience Design” in New York City’s famed Meatpacking District on Saturday, March 23.

After a morning session on the making and marketing of the Meatpacking District and building customer personas from marketplace data, participants will take to the cobblestone streets of the neighborhood to observe how brands are engaging their customers with experiences that go beyond their core product offering and to hear from brand executives about how customer experiences impact business outcomes.

From Chelsea Market to Samsung’s NYC flagship store to Google and more, participants will learn how to become experience architects and leave with strategic frameworks, concepts, applied skills, and industry connections immediately applicable to their professional work. The outcome of the class will be a Medill Executive Education Continued Learning Certificate.

“The Meatpacking District offers a wealth of hands-on learning opportunities to explore how brands make meaningful connections with their customers,” said Danielle Robinson Bell, Medill assistant professor, and academic director of IMC Professional and Continued Learning. “We are excited to welcome our alumni to experience these opportunities as well as reconnect with their classmates.”

Future continued learning courses are being developed.

About the Meatpacking District
The Meatpacking District is a neighborhood like no other: a fusion of grit and glam, where old New York meets the frenetic pace of the 21st Century. It has a magnetic appeal. The Meatpacking District Management Association is a business improvement District (BID). It serves the businesses, residents, and visitors of the area with a common goal: to program, promote, and take care of the Meatpacking District. There is a broad community that makes the District distinct. The BID organizes community events and entertainment. It is the partner with the City to maintain and keep clean over 30,000 square feet of plazas and four Open Streets. The teams are on the ground seven days a week sweeping the sidewalks and engaging with visitors. The work, at its core, is to ensure that businesses succeed and the characters who work, live, and play here enjoy it and are happy to return.

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The future of news consumption can be glimpsed in the habits of younger news consumers today

Post author By Belinda Clarke
Post date March 14, 2024
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Next Gen News Understanding the audiences of 2030

The news habits of young consumers differ from previous generations, and understanding these differences will be critical for news outlets to accommodate, according to research conducted by the Knight Lab Medill in partnership with FT Strategies and supported by the Google News Initiative.

Through multi-hour interviews with news consumers ages 18 to 25 from the United States, Nigeria and India, the research uncovered the evolving expectations and needs that news producers can address.

“Helping news organizations understand the needs of young news consumers today but also getting a glimpse of future habits is critical for all news organizations,” said Medill Dean Charles Whitaker. “We’re proud to play a role in this exploration of news habits, and are committed to supporting news organizations globally.”

“Using a human-centered design approach to understanding the needs and desires of young news consumers is the best way to anticipate changing demand for news from all users,” said Jeremy Gilbert, Medill Professor and Knight Chair in Digital Media Strategy.

The research is meant to help news organizations take action on identified emerging behaviors like how news consumers simul-tasking, fluidly transition between often unrelated tasks, and a focus on filtering their news through trusted individuals, like family, friends and work colleagues. The project also identified five modes of news consumption and an Ideal News Experience framework, identifying important factors to help news creators close the gap. And the project includes a toolkit meant to help newsrooms understand and ideate news products and strategies using the research.

“More deeply understanding how the next generation is consuming news gives crucial insights into how we might address news consumers’ needs in the future. Embracing change, working together and meeting the moment we’re in will be absolutely crucial to our shared work of helping to build more informed communities everywhere,” said Kristina Anderson, Managing Director of Global News Programs at Google.

“Young people have a complex and evolving relationship with the news. They understand the value that news can play in their lives, but are often disinterested or frustrated with how it’s being delivered to them,” said Joanna Levesque, Managing Director of FT Strategies. “We hope that news producers can use the findings from our research to start building closer relationships with the next generation of news consumers today.”

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