Amy Buckman, Dir. of School and Community Relations for Lower Merion School District, was recognized by the Phila. Public Relations Assoc. for her work following the deaths of LM alumnus Kobe Bryant, his daughter and seven others. Her statement on behalf of the District at 4:15 p.m. ET the day of the crash was carried live internationally. She coordinated media availabilities with student athletes and alumni, and with Mr. Bryant’s coaches, while balancing the safety and emotional needs of students and staff with the desire of members of the public who wanted to pay homage outside the high school gymnasium.