The Greater Baltimore Committee (GBC) has named Nekoro Gomes Vice President of Communications for the region’s leading business advocacy organization. Gomes, who will officially join GBC in mid-April, will lead the organization’s newly combined communications and events staff and will work with GBC’s board and leadership team to reposition the regional marketing and economic branding message. One of his first assignments will be to lead the new branding of GBC to more accurately reflect the organization following its merger with the Economic Alliance of Greater Baltimore (EAGB). Gomes brings over a decade of experience developing and executing integrated marketing campaigns and shaping the narrative around pressing public policy challenges. Most recently, he served as Marketing Strategy Director for the New York City Housing Authority. Prior to NYCHA, Gomes was a Creative Marketing Strategist with the New York City-based strategic communications and reputation management firm Rubenstein. The formative start of his career began at City Limits where Gomes progressed from Community Engagement Manager to Director of Marketing and Audience Development.