Tariq Hassan chief marketing officer at Petco, has joined the Board of Advisers for Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications.
As CMO, Hassan leads Petco’s enterprise marketing strategy, dedicated to providing customers with a seamless omnichannel pet care experience. With more than 20 years working in global marketing strategy, communications, innovation as well as insights, Hassan leads the development and sustainment of long-lasting relationships between pet parents and the rearchitected Petco brand – which was instrumental in the company’s successful IPO in January 2021.
As a passionate advocate for diversity and inclusion, and firm believer in the power of the arts, Hassan sits on the board of directors for Education for Employment, a non-governmental organization dedicated to empowering marginalized youth across the Middle East and North Africa through vocational training and job placement; as well as on the board of Noor, a woman-founded and -led community theater organization. Additionally, Hassan worked with the Obama administration on efforts to counter-message young Americans at risk of religious extremism and systemic discrimination.
“I’m thrilled to have Tariq join our Board of Advisers,” said Medill Dean Charles Whitaker. “Aside from his vast knowledge of brand strategy and communications, Tariq also brings to the Board a passion for diversity and inclusion initiatives that I know will benefit the work that Medill is doing in this area.”
“As an alum, it’s an honor to join Medill’s Board of Advisers, and give back to the organization that provided me with the marketing communications skills and values I leverage to this day,” said Hassan. “As marketplace expectations and society at large continue to evolve, it’s never been more important to work with industry leaders like Medill’s talented Board of Advisers to help the next generation of journalists and marketing communications professionals succeed in a purposeful and equitable manner.”
Hassan holds an honors bachelor’s degree in international political science and philosophy from the University of Western Ontario and a master’s degree in integrated marketing communications from Medill.