After starting her career (post-IMC) as the Director of Strategy for Canada’s most awarded technology agency, Parisa Durrani is now the President of BASMA Beauty. BASMA Beauty launched this spring and their first product – The Foundation Stick – has been dubbed a “game-changer” by Beyonce’s makeup artist. It has also been featured in NYLON Magazine, Byrdie, Refiner29 and Bustle.