After almost 17 years of service at HSBC Globally, rotated through the country, regional, and global leadership roles in marketing strategy, business development and most recently heading up global marketing analytics and customer channels analytics functions. Charlotte Tsou is joining the Prudential Financial CMO office as Head of Marketing Analytics and Insights. She will be leading the enterprise marketing analytics agenda, along with customer research and insights groups. Charlotte is keen to drive the customer obsession movement powered by advanced analytics and data-driven insights.