Britta Waller Melton presented the content marketing keynote address at the 2021 ASJA Writers Conference, held virtually in April. The talk, entitled “No-Stress Success: Browse, Read and Binge in 2021 to Fuel Your Creativity,” focused on how to cultivate an omnivorous media diet and how to use that to generate ideas and grow your freelance business. Melton is a group creative director at Pace (paceco.com), which is based in Greensboro, NC.