Thomas “Tom” Duncan, a pioneering marketing researcher and lifelong educator, died May 12, 2019. He was 79.
Duncan, a 2005 Medill Hall of Achievement inductee, wrote extensively on Integrated Marketing Communication in academic and professional publications, including texts such as “Principles of Advertising and IMC and Marketing,” and a respected professional book, “Driving Brand Value.”
Duncan was born and raised in Martinsville, Ind. and graduated high school there. He earned both his bachelor’s and master’s degrees from Medill, majoring in journalism and advertising. He returned to Martinsville High School and taught journalism there until leaving to earn his Ph.D. in journalism from Iowa University.
He worked first in research at the Leo Burnett advertising agency in Chicago, and then managed and directed marketing operations in Indiana and Minnesota.
With his extensive advertising and marketing experience, Duncan began a new career as a professor—first at Ball State University in Indiana, and then at the University of Colorado School of Journalism. At Ball State he twice taught a course abroad in London over international marketing, advertising, and mass communication.
At Colorado University, he developed an internationally recognized master’s program in Integrated Marketing Communications (IMC) along with his wife, Sandra Moriarty. This led to consulting with agencies and clients in the U.S., Europe, and Asia, particularly with Japanese superagency, Dentsu, in Tokyo. He and Moriarty also conducted seminars and gave lectures worldwide on IMC.
After retiring from CU, he created a unique IMC program embedded in an MBA program at the University of Denver. He finished his academic career as visiting professor for one term at the Tuck School of Business at Dartmouth College.
He and his wife retired to Bonita Springs in 2013, where he served on the Bonita Bay Strategic Planning committee, volunteered with a cancer treatment center and a thrift store, and played pickleball and bocce.
He is survived by his wife, Sandra Moriarty; his two children, Elizabeth and Andrew; his sister, Melinda; his niece and nephew; and 5 grandchildren.